OTS - With the tailwind of the Grand Départ Duesseldorf 2017, the state capital Duesseldorf is heading into the sporting year 2018 and perhaps the European Championship 2024
2017. December 29. 09:00
Duesseldorf, 29 December, 2017 (APA/OTS) - At the end of 2017, the
year in which the state capital Duesseldorf hosted three major
sporting events: the European Triathlon Championship, the World
Table Tennis Championships and the Grand Départ of the Tour de
France, the city is able to draw a positive conclusion and look
forward to the sporting year 2018!
For the first German start of the Tour in thirty years, well
over a million visitors from all over the world came to Duesseldorf
from 29 June to 2 July 2017. At 74 percent, the large majority was
not from Duesseldorf, and 25 percent alone came from abroad. And
although it poured on the day of the first stage, the people of
Duesseldorf and the visitors celebrated a summer's tale in the rain.
Mayor Thomas Geisel: "By hosting the Grand Départ, we wanted to
give our city marketing a boost, promote Duesseldorf as a cycling
city and give a strong signal both for the Franco-German friendship
and the regional cooperation. We succeeded. There's no doubt: the
Grand Départ Duesseldorf 2017 was a great success for the state
capital Duesseldorf and has changed its profile and its image in
the world, and also as a reliable partner in the region. That's
shown by the comments from home and abroad."
The image gain for Duesseldorf through the start of the Tour is
enormous. According to calculations of press relations, the media
presence of the Grand Départ Duesseldorf 2017 in the time from 1
August 2016 to 31 July 2017 through social media, print and online
reporting led to an advertising equivalent value of 343 million
Euros. According to analyses by Nielsen Sport, the TV images with
151 hours of visibility created an additional 13 million Euros of
advertising equivalent value in Germany. Nationally and
internationally, in the time from 28 June to 3 July 2017, 354.5
million viewers were reached by live TV broadcasts and secondary
reporting.
The hosting of the World Table Tennis Championships from 29 May
to 5 June was also a great success. 58,000 spectators watched the
matches live in the halls on the eight days of the tournament.
Pictures of the tournament went to 122 countries worldwide via
television and internet. More than 320 million people watched the
World Table Tennis Championships on Chinese television.
Duesseldorf therefore looks back with great enthusiasm - but is
naturally also looking forward: in the coming year, among other
things the international football match between Germany and Spain
is to be held on 23 March 2018 in Duesseldorf, and from 23 to 25
February 2018, the first Judo Grand Slam in Germany is to be
hosted. Duesseldorf is thus one of six venues for the Judo Grand
Slam series - together with Paris, Tokyo, Baku, Yekaterinburg and
Abu Dhabi.
Added to this are, for example, the national handball super
cup, national beach volleyball at Burgplatz right in the middle of
the city, the PSD Bank Meeting for track and field, the Metro Group
Marathon, the Champions Trophy for youth football and the T3
Triathlon.
But Duesseldorf also eagerly awaits the UEFA decision in
September 2018 on the host country for the European Football
Championship 2024, for which Turkey is bidding alongside Germany.
With the ESPRIT Arena, Duesseldorf is one of the ten venues with
which Germany is entering the UEFA bidding process for the hosting
of the European Championship 2024.
A total of 14 cities and stadiums submitted their documents
within the framework of the national bidding process - and
Duesseldorf achieved the third-best rating in Germany behind Berlin
and Munich, and the best in North Rhine-Westphalia.
"Duesseldorf could become the venue for an international
football tournament for the first time since 1988. That's is a huge
success for us. We are delighted that the DFB has selected
Duesseldorf as the venue for the European Football Championship
2024", said Thomas Geisel, Mayor of the City of Duesseldorf. "2017
has especially shown that the state capital of Duesseldorf is able
to pull off major international sports events with professionalism
and enthusiasm."
More about the state capital Duesseldorf: www.duesseldorf.de
Contact:
City of Duesseldorf
Media Department
Spokesperson Kerstin Jaeckel-Engstfeld
Phone: +49-211-8993131
presse@duesseldorf.de
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