OTS - Wishlist: What PR professionals want from journalists
2018. December 19. 12:15
Hamburg, Germany, 19 December, 2018 (APA/OTS) - Fairness in
collaboration, greater care in investigative reporting and
reliability with respect to agreements are German PR professionals'
three most important wishes from journalists. dpa subsidiary news
aktuell and Faktenkontor have surveyed professionals and managers
on what they would like from journalists. Almost 990 communications
professionals participated in the PR-Trendmonitor.
It found that fair play between communicators and journalists
was at the top of the wishlist: Almost half of those surveyed said
that fair collaboration was the most important (49 per cent). The
desire for greater journalistic care in investigative reporting was
second (48 per cent). Almost as important for the PR professionals
was that they are able to rely on agreements made with media
representatives (47 per cent).
By contrast, good news was last on the rankings. Just a quarter
of those surveyed would like to see more positive news items in the
media (25 per cent). And only a few communicators experienced a
lack of time for background interviews. Only a quarter expressed
the desire for more time for confidential exchanges with
journalists (24 per cent). When it comes to answering questions,
the situation is similar: Only a fifth wanted more time to answer
questions from media representatives (21 per cent).
What PR professionals want from journalists:
1. Fairness in collaboration 49%
2. Greater care in investigative reporting 48%
3. Reliability on agreements 47%
4. Mutual respect in interaction 46%
5. Understanding for the role as lobbyists for business 41%
6. Less mistrust in collaboration 29%
7. Greater professional expertise in journalists 28%
8. More space for positive news 25%
9. More time for confidential exchanges 24%
10. More time for answering questions 21%
Source: PR-Trendmonitor 2018
Database: 987 professionals and managers from press offices and
PR agencies
Method: Online survey, period: February 2018
Survey initiators:
www.newsaktuell.de
www.faktenkontor.de
About news aktuell
As a wholly owned subsidiary of dpa, news aktuell provides
business and organizations with effective access to media and
consumers. Via the smart tools ots and zimpel, PR content accesses
all media formats, including classical print, high click-rate
online portals and social networks. In addition, news aktuell
publishes all its customers' PR content on www.presseportal.de, a
PR portal with the one of the greatest reaches in Germany. This
means that all the relevant multipliers are reached globally, from
editors, via digital influencers right up to specialist bloggers
and interested consumers. news aktuell has been on the market since
1989. It has a staff complement of more than 135 employees. Company
headquarters are in Hamburg. There are branch offices in Berlin,
Dusseldorf, Frankfurt and Munich.
- Cross reference: Picture is available at AP Images
(http://www.apimages.com) -
Press contact:
news aktuell GmbH
Janina von Jhering
Deputy head of corporate communications
Phone: +49 40/4113 - 32598
vonjhering@newsaktuell.de
https://twitter.com/JvJhering
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