OTS - #WeLoveTheWiesn - The munich breweries and the Oktoberfest family greeting the world
2020. September 21. 09:01
Munich, 21 September, 2020 (APA/OTS) - Gun salutes and the cry of
'Ozapft is' by the Mayor of Munich to announce the tapping of the
first barrel of beer usually herald the start of the Oktoberfest -
but not in 2020. Upon the initiative of the Paulaner Brewery, one
of Munich's six traditional breweries that serve their beer at the
Oktoberfest, Wiesn hosts, stallholders, representatives from the
city, the Münchner Kindl (or 'Munich Child') and the Association of
Munich Brewers all gathered at 10 a.m. in order to show their love
for the Wiesn and send their best wishes to Oktoberfest fans
everywhere.
Picture is available at AP Images (http://www.apimages.com)
Beer tables and benches arranged into the shape of a heart
surrounded the breweries' majestic-looking carts. Each brewery
tapped a barrel and raised a glass at a safe distance, creating an
image that served as a greeting to all of the guests who were
unable to come to Munich this year to take part in the
celebrations. There was a tangible sense of sadness among all those
present following the cancellation of this year's Wiesn, but in
this very moment they expressed their affinity with the world's
biggest folk festival.
The initiative came about in collaboration with the fashion
retailer Hirmer and the traditional costume supplier Amsel during a
brainstorming session aimed at working out how to convey an image
of the cancelled Oktoberfest event. A specially designed dirndl and
a love letter to the Oktoberfest were just as much a part of the
initiative as the message #WeLoveTheWiesn.
'We want to use this event to create an enduring image by which
to remember the cancelled Oktoberfest' emphasised Andreas
Steinfatt, managing director of the Paulaner Brewery and chairman
of the Association of Munich Brewers. 'Away from the
Theresienwiese, socially distanced, with no celebrations, but an
image that nonetheless shows how emotional this special time of the
year is for us and how much we miss "our Wiesn".'
Paulaner Brauerei Gruppe GmbH &
Co. KGaA
Birgit Zacher
Pressesprecher
Ohlmüllerstraße 42
81541 München
Tel.: +49(0)89 / 48005-922
birgit.zacher@paulaner.de
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