OTS - The Mitsubishi Pencil Company acquires LAMY, aiming to lead the company and brand into the future
2024. February 29. 09:10
Tokyo/Heidelberg, 29 February, 2024 (APA/OTS) - Mitsubishi Pencil
Co Ltd, founded in Japan in 1887 and the company behind the
well-known uni brand, is taking over C. Josef Lamy GmbH and the
LAMY brand. The family-owned company LAMY underwent a complex
process to look for a buyer who could lead the company, founded in
1930 by C. Josef Lamy, into the future with expertise, experience
and love for the LAMY brand along with a commitment to Germany as a
business location. This process has today been successfully
concluded with all shares in the company now sold. The annual
turnover of Mitsubishi Pencil is several times that of the company
Lamy.
- Picture is available at AP
(https://apmultimedianewsroom.com/multimedia-newsroom/partners/news-aktuell)
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Focus on the internationalisation and expansion of digital
writing
The reasons that prompted the sale included the need to find a
strong partner to develop the growth area of digital writing and
expand international sales. Mitsubishi Pencil is able to bring this
to the table whilst also ensuring that the headquarters and
production facilities in Heidelberg will be maintained and that
investments will be made in the further development of the company
and the brand. Shigehiko Suhara, sixth-generation President and CEO
of Mitsubishi Pencil Co Ltd: "We have the greatest respect for the
history and strength of the LAMY brand. We believe that the vision
and corporate culture of Lamy and Mitsubishi Pencil harmonise
perfectly. We are also confident that the acquisition of the
company Lamy will provide a strong combined platform for future
growth and increased shareholder value for both LAMY and Mitsubishi
Pencil." Vera Lamy, former co-partner of
C. Josef Lamy GmbH, explains, "It was very important to us to
find a company with the strength and heart to work with Lamy
employees and open up a whole new chapter for Lamy together with
all our partners. We have found this company." Her brother and
co-partner Markus Lamy adds, "The core of the LAMY brand will be
retained and further developed. 'Made in Germany' will continue to
play a key role in this. That was and is of the utmost importance
to us."
Combining innovative strength and 137 years of tradition
Mitsubishi Pencil was founded a good 137 years ago and today
employs more than 2,700 people worldwide. The company has 22
international sales offices and operates 11 production facilities.
Mitsubishi Pencil is a leading company in the manufacture of
writing instruments and has made a name for itself by producing
high-quality writing instruments ranging from simple pencils to
sophisticated ballpoint pens, marker pens and mechanical pencils.
The wide range of writing instrument products include the
popular uni-ball rollerball pens, which are known for their
innovative waterproof pigment ink. The uni brand also includes
Posca water-based ink markers, which can be used on a variety of
surfaces, and the innovative Kuru Toga mechanical pencils, which
has the automatic lead rotation mechanism.
Complementing sales strength, e-commerce expertise and
innovation
Mitsubishi Pencil and Lamy have already had points of contact
in the past and have always valued each other. In addition to its
innovation and international sales strength, Mitsubishi Pencil will
also contribute its
e-commerce expertise, which will strengthen Lamy. The LAMY
brand products complement the Mitsubishi Pencil range in the
premium segment. Mitsubishi Pencil furthermore aims to accelerate
the technological development of LAMY. In particular, this
technological development will include the growth area of digital
writing as well as innovations in production. Steffen Rübke, CEO of
C. Josef Lamy GmbH: "We are certain that the Mitsubishi Pencil
Company will strengthen the company and the LAMY brand with its
focus on innovation, its large distribution network and its strong
e-commerce expertise as exemplified by the success of the business
with Amazon in the US market."
LAMY: Company and brand with tradition and unique design
Lamy stands for 'Made in Germany' and has its headquarters and
production facilities in Heidelberg. The company employs more than
340 people. Lamy stands worldwide for high-quality designer writing
instruments with timeless modern aesthetics and perfect
functionality. The real success story began 36 years after the
company was founded with the LAMY 2000: in 1966, this model
established the clear, unmistakable design language that still
characterises the style of all the brand's products today the LAMY
design.
Today, the LAMY brand is represented in more than 80 countries
with over 15,600 sales outlets. These include around 200 mono-brand
stores.
C. JOSEF LAMY GMBH
Grenzhöfer Weg 32 69123 Heidelberg lamy.com
press contact Agentur Achtung!
Phone: +49 40 450210220
E-Mail: lamy@achtung.de
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