OTS - The BMW Group announces global partnership with the Bayerische Staatsoper. Expansion of long-term partnership is a contribution to social responsibility efforts and provides new impulses for the renowned Munich opera house.
2021. June 08. 12:00
Munich, 8 June, 2021 (APA/OTS) - Marking the year of the 50th
anniversary of cultural commitment, the BMW Group is building up on
its cooperation with the Bayerische Staatsoper by becoming the
Global Partner. The automotive manufacturer and the opera house
have been partners since 1997. On the occasion of their 25th
anniversary and with Serge Dorny as designated General Manager and
Vladimir Jurowski as designated General Music Director,
collaborations such as Opera for all will continue while also
focussing on the development of digital formats to reach a broader
audience. The BMW Group leads the way as corporate citizen and
contributes to social responsibility.
As one of the world's leading opera houses, the Bayerische
Staatsoper looks back on a history of over 350 years and makes a
major contribution to Munich's reputation as one of the great
international cultural capitals.
In 1997, BMW and the Bayerische Staatsoper initiated Opera for
all including the live broadcast of an opera and the open-air
concert of the Bayerische Staatsorchester. By presenting both open
air, new ways of accessing the world of opera were championed,
especially for a broader audience. Thanks to BMW, admission is free
of charge.
As Global Partner, BMW is becoming the major partner of the
Bayerische Staatsoper. Starting with the 2021/2022 season, the
opera house will experience new impulses with Serge Dorny and
Vladimir Jurowski, while pursuing an open-door policy and
presenting modern and new perspectives to audiences from Munich and
beyond.
Using the hashtag #BMWOPERANEXT, the BMW Group works with
partners from the world of classical music to develop projects that
make the most of the company's strong orientation towards
digitalization as well as of its global network of experts to open
up new perspectives.
Pictures and a video are available at AP Images
(http://www.apimages.com)
Further information at: www.press.bmwgroup.com
Nicole Stempinsky
BMW Group Corporate and Governmental Affairs
+49 170 476 27 33
Nicole.Stempinsky@bmw.de
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