OTS - Team Rynkeby collects EUR 10 million in international donations on behalf of severely ill children / The Eckes-Granini Group supports the benevolent engagement of Europe's most ambitious charity cycling project
2019. September 30. 15:42
Nieder-Olm, 30 September, 2019 (APA/OTS) - Since 2002, when
employees of Rynkeby Foods A/S decided to ride their bicycles to
Paris for a good cause, the Team Rynkeby project has become
Europe's biggest charity cycling event. More than 2,000 cyclists
from 7 countries took part in the initiative in 2019 and collected
10.6 million euros for children suffering from severe illnesses. An
absolute record, that amount exceeds the previous year's result by
12.6 percent.
- Cross reference: Picture is available at AP Images
(http://www.apimages.com) -
Eckes-Granini has been the main sponsor of Team Rynkeby ever
since 2016, when Rynkeby Foods A/S 2016 joined the Eckes-Granini
Group. Thanks to its engagement, donations amounting to over EUR 56
million have been collected in the 17 years since Team Rynkeby was
founded. "We are proud to be able to support this project and
everyone involved in it and we wish to thank all sponsors and
riders for their commitment. We have been impressed with the
incredible dedication shown by everyone associated with this
initiative from the outset," says Thomas Hinderer, Chairman and CEO
of the Eckes-Granini Group.
Success in 2019: record donations and German participation
2019 has been an especially successful year. The 2,000 cyclists
from seven countries included 55 participants from Germany, who
made the journey from Nieder-Olm to Paris via Koblenz and Bonn at
their own expense. Thanks to this team effort, the initiative set a
record of over 10 million euros in donations. The Eckes-Granini
Group, with its Rynkeby, God Morgon and hohes C brands, acts as the
main sponsor and thus covers all the costs of organizing the
charity event, which means that 100 percent of the proceeds go to
local partner organizations. A German team went to the starting
line for the first time this year. "We are more than pleased to
contribute both financially and personally to the success of this
global project with Team Rynkeby - hohes C, adds Thomas Hinderer.
"As a family-owned enterprise, we are very happy to do our part on
behalf of others and help improve the circumstances of those
affected."
The Team Rynkeby project
Team Rynkeby is the Eckes-Granini Group's lighthouse project.
Initiated by employees of the Danish company Rynkeby Foods A/S, it
is now the most successful charity cycling team in Europe. Numerous
helpers work as volunteers for 54 teams from Denmark, Sweden,
Finland, Norway, the Faroe Islands, Iceland and Germany. Aside from
the main sponsor, the Eckes-Granini Group and its Rynkeby, God
Morgon and hohes C brands, the initiative also receives support
from noteworthy patrons in the business and industrial sectors.
Efforts to build Team Rynkeby - Europe are currently in progress.
The cyclists on this team come from all the countries in which the
Eckes-Granini Group is represented.
Making the difference internationally
Local organizations devoted to helping severely ill children
and their families benefit from the donations that are collected
every year. Team Rynkeby provides support above all for
international institutions that cater for the needs of cancer
patients and have devoted themselves to research and the treatment
of the various types of cancer. In Denmark, for example, donations
go to the B?rnecancerfonden, a childhood cancer organization.
Donations amounting to EUR 160,000 go to the Deutsche
Kinderkrebshilfe.
For further information please contact:
Thomas Graf, Eckes-Granini Group GmbH
Ludwig-Eckes-Platz 1, 55268 Nieder-Olm
Telephone: 0 6136 / 35 1350
Christoph Schmale / Friederike Stolz, Engel & Zimmermann AG
Am Schlosspark 15, 82131 Gauting
Telephone: 0 89 / 89 35 633
E-mail: presse-international@eckes-granini.com
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