OTS - Swiss gold trader launches Crypto Vreneli
2023. March 30. 13:30
St. Gallen, Switzerland, 30 March, 2023 (APA/OTS) - New Vreneli
coin defines a new class of investment by fusing physical and
digital value - A collaborative innovation, that could draw the
attention of investors, tech freaks and art collectors, is Made in
Switzerland and combines the traditional and the modern in a new
edition of the popular Gold Vreneli coin. The new Crypto Vreneli
bears an NFC chip. On reading out using an app on your mobile
phone, you will be referred to a digital financial asset in a
blockchain that cannot be altered and is not interchangeable. The
new gold coin represents the fusion of two investment classes: the
physical and the digital.
The unique nature of each individual Crypto Vreneli is shown in
a pixel art graphic showing the classic Vreneli motif in multiple
variations. A play on identities. Owners of the new Crypto Vreneli
will benefit from added value through a so-called "Unlockable
Content". The Crypto Vreneli uses the principle of a so-called
Non-Fungible Token (NFT) that is well-known in the crypto world.
But, as physical value is being combined with digital value, it is
"phygital" and represents a pioneering innovation in the investment
classes known to date.
Word's first "Phygital Asset Coin"
"The Crypto Vreneli is the world's first Phygital Asset Coin,
abbreviated PAC. So, the first hybrid value coin and a pioneering
project for gold investors and collectors who would like to get one
step ahead of conventional NFTs. The next evolutionary step: The
fusion of two investment classes!" Christian Brenner, publisher of
the Crypto Vreneli and CEO of gold trader philoro. Vivents by
ArtDeal AG will be responsible for the creation, the design, as
well as the technical implementation and the Web 3.0 placement.
Phygital is a conceptual fusion of the English adjectives
physical and digital. "Phygital must not only be seen as one of the
most significant buzzwords of the digital transformation, but also
describes an attitude to life by means of which metaverse target
groups would currently like to be addressed in innovative, complex
consumer galaxies," Vivents by ArtDeal AG founder and CEO Sarah
Schlagenhauf believes.
The first limited edition of the Crypto Vreneli will launch
with 100 coins available from 31 March 2023 in philoro's online
shops with delivery in Switzerland, Austria and Germany, as well as
in philoro's bricks and mortar outlets in Switzerland. Each coin is
made of 31.1 grams of pure gold (one ounce). Entry value is 7,999
Swiss francs.
Digital Vreneli plays with identities
The NFT of the Crypto Vreneli is coupled with the gold coin in
an Ethereum wallet (digital wallet). By scanning the NFC chip using
the phone app, the owner unlocks their individual Crypto Vreneli in
the blockchain. The digital Vreneli visualised in this way is
unique for each coin. The artwork derived from the style of the
famous CryptoPunks characters. The shifts in the classical Vreneli
motif reveal a societal phenomenon - that the question "Who, or
what am I?" is given a fluid answer in broad segments of society.
Definitions are old hat. The Crypto Vreneli mirrors this freedom
and the interplay of fluid identities in society.
Full information at
https://philoro.ch/ueber-uns/presse/presseaussendungen/pressemappe/schweizer-goldhaendler-lanciert-d
and at www.cryptovreneli.ch in both German and English.
- Pictures are available at AP Images (http://www.apimages.com)
-
Press Contact
Christian Brenner, CEO philoro Switzerland AG
christian.brenner@philoro.com
Christian Iten, PR Manager philoro Switzerland AG
christian.iten@philoro.ch
+41 76 548 47 44
Sarah Schlagenhauf, CEO and Founder ArtDeal AG / Vivents
+41 79 449 48 84
sarah@artdeal.ch
Melanie Guenthardt, Marketing Director ArtDeal AG / Vivents
+41 78 754 37 80
melanie@artdeal.ch
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