OTS - Straight Eight: BMW Motorrad achieves eighth all-time sales high in succession in 2018 (Part 1)
2019. January 16. 10:00
Munich, 16 January, 2019 (APA/OTS) - Worldwide deliveries increase
by 0.9% to 165,566 vehicles.BMW Motorrad continues on its path of
growth. Focus on new markets and new segments and continue with
model initiative.
BMW Motorrad sold more motorcycles and maxi scooters in 2018
than ever before. Compared to the strong previous year, deliveries
increased by a further 0.9%. As of December 2018 a total of 165,566
vehicles (previous year 164,153 units) were delivered to customers.
Dr. Markus Schramm, Head of BMW Motorrad: "2018 was another
very successful year for BMW Motorrad. We achieved a sales record
for the eighth time in succession. I would like to thank our
customers most sincerely for the great trust they have placed in us
again in 2018.
With this next sales record, BMW Motorrad takes another great
step towards reaching its planned sales target of 200,000 units in
the year 2020.
Schramm says: "The 2018 sales figure shows that our motorcycle
growth strategy is taking effect. This success was achieved due to
the market launch of six new models as well as the powerful BMW
Motorrad product portfolio. And we still have a great deal planned
for the coming years. Our ongoing model initiative in the premium
segment continues. We will expand our product range with emotional
and innovative new products in 2019, too. We will also be
increasing our involvement in motorsport significantly. In the 2019
season, the new BMW Motorrad WorldSBK Team will lining up at the
start with the BMW S 1000 RR at the FIM World Superbike
Championship (WorldSBK).
Strong sales in Europe and the USA.
The good performances on the big European markets and in the US
were a major cornerstone for these successful sales figures. The
most important markets France (16,615 units), Italy (14,110 units),
Spain (11,124 units) and the UK / IE (9,224 units) as well as the
USA (13,842 units) once again recorded high-level sales figures.
With 23,824 units, Germany is the largest individual market for
BMW Motorrad yet again and the company defends its position as the
most successful motorcycle manufacturer on the German market, too.
Significant growth in China, Brazil and India.
BMW Motorrad is continuing to expand in China and Brazil, too.
With 7,561 BMW motorcycles and scooters sold and a growth rate of
over 35%, China together with Brazil (7,361 units / + 11%) are
among the markets with the strongest growth. In India, with 2,187
units sold in 2018, the BMW Group's own sales subsidiary has
successfully established the sales of BMW motorcycles on the market
following the start of business in 2017.
GS models are unstoppable.
For the first time in BMW Motorrad's history, more than 51,000
units of the R 1200/1250 GS and GS Adventure travel enduros alone
were sold. With a total of around 84,500 units, the traditionally
strong R Series once again confirmed its leading position in the
overall range. The R nineT model variants played a significant role
here in 2018.
The sports-oriented BMW S Series with the S 1000 RR Supersports
Bike, the S 1000 R Power Roadster and the S 1000 XR Adventure Bike
were sold 18,773 times world wide. This shows that these three
models continue to be an important pillar in the wide BMW Motorrad
range.
The capacity segment below 500cc among the top five models.
24,363 units of the G 310 R and G 310 GS models introduced in
2017, have already been delivered to customers by the end of 2018.
The two agile all-rounders are thus among the "Top Five" of the
top-selling models in 2018 and are very popular all over the world.
Luxury tourers in the fast lane
Sales of the 6-cylinder models are also developing very
positively. In its second year of sales, above all the K 1600
Bagger, which is tailored especially to the US market, is proof of
the unbroken trend towards large-capacity, emotional touring bikes.
Timo Resch, BMW Motorrad Head of Sales and Marketing: "With 8,306
units sold and a 25% increase in sales, our 6-cylinder models are
among the big winners of 2018 again. The USA especially, is an
important market for these models. We will continue to increase
our involvement in the US in order to strengthen BMW Motorrad's
position there." Resch continues: "We will respond to the special
market requirements in the USA with a further highly emotional and
very authentic BMW Motorrad product."
Outlook at 2019.
BMW Motorrad presents the most powerful product portfolio of
all time in 2019 and is in excellent shape all round. Timo Resch
states: "We expect to see further growth in sales for our vehicles
in 2019, too. We are looking forward to the positive impulses
generated by our new products from the R 1250 boxer family, the
much anticipated new S 1000 R as well as the F 850 GS Adventure
which expands the mid-size BMW Motorrad model range." Expanding our
urban mobility product range with the market launch of the two
scooters C 400 X and C 400 GT will also have contribute to success
in 2019. (continue)
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