OTS - PUMA AND X-BIONIC® CREATE TOGETHER A HIGHLY- FUNCTIONAL COLLECTION OF PRODUCTS
2019. December 19. 10:00
Boston, Massachusetts / Wollerau, Switzerland, 19 December, 2019
(APA/OTS) - Global sports brand PUMA and Swiss apparel technology
group X-BIONIC® have designed a collection of thermoregulating
running gear, which will keep athletes at an optimal temperature
during all phases of a run, notwithstanding the conditions outside.
X-BIONIC®'s patented 3D Bionic Sphere® with ThermoSyphon®
technology warms you when you are cold and cools you when you are
warm. It does so by using sweat as a key element in the
thermoregulation process, leaving a thin film of moisture on the
skin without the body feeling wet. Excess sweat can easily
evaporate, as it is transported away from the body.
Responding to a growing need for innovative running gear that
allows athletes to put in their best performance, the PUMA I
X-BIONIC® collection will consist of short sleeve shirts, running
shorts, long and short socks, and jackets.
"PUMA is always looking to bring best-in-class technology to
our consumers and partnering with specialists is one way to do
that," commented Charles Johnson, PUMA's Global Director of
Innovation. "With X-BIONIC® our intent was to create an apparel
collection that would allow our top-performing athletes and
consumers to feel comfortable regardless of climate conditions.
This is a great partnership; one that combines X-BIONIC® technology
with PUMA design."
"By integrating our award winning, patented technology into
this one-of-a-kind running capsule, PUMA I X-BIONIC becomes an icon
of athletic excellence," said Professor Dr. Bodo Lambertz, Founder
of X-BIONIC®.
The X-BIONIC® patented technology is designed for athletes to
keep an optimal temperature zone and partial muscle compression,
using sweat as a key element in the thermoregulation process. The
3D BIONIC SPHERE® SYSTEM with ThermoSyphon® technology leaves a
thin film of moisture on the skin without the body feeling wet.
Sweat Traps® then transport the excess sweat, allowing it to
evaporate, then disposing of it via thermal dynamics.
Keep optimally performing with PUMA, the new PUMA I X-BIONIC®
collaboration will be available starting January 1st, 2020 on
PUMA.com, PUMA Stores worldwide, and X-BIONIC.com.
###
Picture is available at AP Images (http://www.apimages.com)
Media database:
http://media.pr.keystone-sda.ch/Projects/Dezember+2019/X-Bionic+Puma
Media Contacts:
PUMA:
Alberto Turincio Smith, Global PR - alberto.turincio@puma.com
X-BIONIC®:
Aitor Henao Soto, Head of Marketing & Communications -
aitor.henao@x-bionic.com
PUMA
PUMA is one of the world's leading sports brands, designing,
developing, selling and marketing footwear, apparel and
accessories. For more than 70 years, PUMA has relentlessly pushed
sport and culture forward by creating fast products for the world's
fastest athletes. PUMA offers performance and sport-inspired
lifestyle products in categories such as Football, Running and
Training, Basketball, Golf, and Motorsports. It collaborates with
renowned designers and brands to bring sport influences into street
culture and fashion. The PUMA Group owns the brands PUMA, Cobra
Golf and stichd. The company distributes its products in more than
120 countries, employs more than 13,000 people worldwide, and is
headquartered in Herzogenaurach/Germany.
X-BIONIC®: "Turn Sweat Into Energy."
X-BIONIC® is a innovation leading Sports brand worldwide with
more than 20 years' experience in Research & Development, 100%
engineered and designed in Switzerland.With over more than 800
international patents that lead us to more than over 788
International Awards transformed in more than 1158 medals in
International Championships including Olympics, X-BIONIC® is the
leader in technical sportswear and has been named the "Most
Innovative Brand" eleven years in a row. Bionics means learning
from nature. X-BIONIC® means to surpass nature. Through observing
the natural world, X-BIONIC® transfers the knowledge of millions of
years of evolution into technical solutions for performance
enhancing functional clothing. X-BIONIC® engineers, athletes and
designers, work together using inspiration from the natural world
to create the optimal interface between the human body and sport.
"Sweat is too precious to waste." With X-BIONIC® you "Turn sweat
into energy." Our patented technologies allow you to train longer,
safer and more comfortably in any condition. Our scientifically
proven thermoregulation technology optimizes body core temperature
allowing athletes to perform at their absolute best. The Swiss
precision of our High-functional products, and the innovative power
of our Research & Development, is based and headquartered in
Wollerau, Switzerland.
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