OTS - PM-International donates €1,872,000 to charity sponsoring 5,200 children around the world
2023. January 31. 09:00
Schengen, 31 January, 2023 (APA/OTS) - PM-International is thrilled
to announce that its charity arm known as "PM We Care" is pushing
the boundaries for 2023 by donating €1,872,000, the most it has
ever given, to support the health, education and a good environment
for thousands of children in partnership with the international aid
organisation World Vision.
The company has a firm long-term charity donation commitment,
and with World Vision over the past two years has sponsored 4,200
children around the world to the tune of €5.7 million. A further
1,000 children will be sponsored from next year, bringing the total
to 5,200.
Looking back just over the past three years PM-International
has donated no less than €7,572,000 around the world for emergency
relief including to Ukraine and for Covid-19 related aid, on top of
the child sponsorships with World Vision.
Charity Ambassador at PM-International Vicki Sorg stated,
"giving a future to 5,200 sponsored children is incredible and this
brings us to just over half of our long-term goal of 10,000
sponsored children! This is super exciting! This stands for
commitment, leadership, and that not only are we as a company
focused on our core competence of premium products for health,
fitness and beauty, but penetrating our values. We focus on the
good in people and on every level of business to make the world
just a little bit better each day. As I always say, we are PM".
Indeed, as producers of the FitLine range of products
PM-International states that every time a FitLine product is sold,
the company gives an 'hour of life' to children, bringing them
better chances of growing up without hunger, poverty and fear.
PM We Care doesn't simply donate to World Vision though, it
actively supports and visits the children and their communities,
even in remote rural areas. In 2022 Zimbabwe was the focus and PM
We Care representatives spent time in villages in the country to
follow the progress of their programme. In 2023 the focus will be
on regions in Tanzania and Kenya where visits are also planned.
It is estimated that sponsoring one child actually benefits
five children. Senior Advisor Philanthropy at World Vision Germany,
Juliana Goessmann, explained how this is worked out. "As we improve
the situation of children through their families and
neighbourhoods, everyone in the community can benefit: whether we
use the funds for schools and learning materials, water systems or
livelihoods. We could see in Zimbabwe how access to clean water
supports education and good nutrition and therefore changes
people's lives".
What this means is that 4,200 sponsored children can be
considered as ambassadors for roughly 21,000 children and if
families and communities are also taken into consideration then it
is estimated that 500,000 people benefit indirectly. With the
additional 1000 sponsored children in 2023, PM We Care will have an
even larger impact.
At the PM-International Leadership Convention in Berlin
recently, the CEO of World Vision Christoph Waffenschmidt stated:
"Our long-term partnership with PM-International is unique and we
feel so encouraged and inspired to see how you stand firm to your
commitment and to your legacy. Leadership is about taking
responsibility which doesn't end with your own business but
stretches further. The world has promised to leave no child behind
in development and we are the ones who can put this promise into
reality."
In 2023, the charity engagement of PM-International in
partnership with World Vision celebrates its 20th anniversary.
Since it began supporting children, their families and communities
through World Vision, more than 60 long-term development projects
all around the world have received reliable funding. Now with 5200
sponsored children worldwide, PM-International is the largest
corporate sponsor for World Vision's humanitarian, relief and
development work that is a leader within the sector.
For more information visit:
https://www.pm-international.com/en/pm-we-care/
- Picture is available at AP Images (http://www.apimages.com) -
PRESS CONTACT
Anne-Catherine Lugues
pr@pm-international.de
+49 6232 296-408
PM-INTERNATIONAL AG
AN DER HOFWEIDE 17
67346 SPEYER
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