OTS - PM International celebrates its 30th anniversary (part 1)
2023. June 27. 09:00
Mannheim, Germany, 27 June, 2023 (APA/OTS) - One of the world's
most successful direct selling companies, PM-International,
celebrates its birthday: A two-day event in the Rosengarten and the
SAP Arena in Mannheim marks the 30th anniversary of one of the
world's leading direct sales companies for health, fitness and
beauty. Around 15,500 guests, business partners and VIPs from all
over the world accepted the company's invitation and joined them
live in Mannheim. More than 100,000 viewers attended the event
online on the company's own streaming platform PM TV.
An evening gala in the Rosengarten Mannheim opened the
celebrations of the anniversary weekend on Friday. About 1,700
invited guests attended the exclusive gala. They were able to
experience numerous show acts, of which Norwegian singer Angelina
Jordan was the highlight of the evening.
On Saturday, the 30th Anniversary World Congress in the SAP
Arena followed. The anniversary event began with the appearance of
company CEO and Founder Rolf Sorg. In his speech, Rolf Sorg
reviewed the 30-year history of PM-International and invited
numerous guests to the stage who played important roles in the
development of PM-International. Afterwards, in front of the
sold-out stadium audience, he recognized the team effort behind the
globally growing successful company. "The success of
PM-International is only possible due to all of you. It is your
consistency, focus and hard work. It's not magic, but your
discipline and ambition made it happen. Thank you so much," says
Rolf Sorg.
With a presence in more than 45 countries on five continents
and over 1000 employees, PM-International is one of the top 10
companies in the direct selling industry. Since the company was
founded in 1993, more than 800 million FitLine products have been
sold worldwide. With more than 70 patents and strategic cooperation
with various research institutions, as well as ELAB Analytic GmbH,
PM-International ensures that the premium standard of FitLine
products is always maintained.
Product innovation: FitLine Fitness Drink
Rolf Sorg's speech was followed by Chief Scientific Officer Dr.
Tobias Kühne, who presented the new formulation of a popular
product from PM-International's own brand FitLine: FitLine Fitness
Drink. The new development of the product, which already has three
patents, was tested with athletes in cooperation with the
University of Trier and shows some remarkable results.
Charity Foundation PM We Care takes on additional 800 child
sponsorships
Vicki Sorg, Director of Charity and Promotion, spoke about
PM-International's worldwide charity work, especially in regards to
the ever-increasing number of child sponsorships. She announced
that PM-International, in cooperation with World Vision, will round
up the currently existing 5,200 child sponsorships worldwide to
6,000. "In the last five years, we have increased our charity
donations by 70% and in 2023 alone now taken on 1,600 additional
sponsored children," explains Vicki Sorg. Since PM We Care and
World Vision started their cooperation, more than 60 long-term
development projects around the world have been reliably funded and
the lives of tens of thousands of sponsored children, their
families and communities have been changed for the better. With
6,000 sponsored children worldwide, PM-International is the largest
corporate sponsor for the humanitarian, relief and development work
of World Vision, which is a leader in this sector.
Experience innovation live
General Manager Marketing Wojcech Foremnik and Chief
Technological Officer Márton Fülöp took the stage and spoke about
the newest technical innovations that put PM-International one step
ahead of the competition. "We at PM-International and FitLine have
looked at the constructive criticism and feedback from our
distributors to develop future-oriented solutions," they explained.
The latest developments are tailor-made to the needs of
PM-International's sales partners and business builders regarding
an increasingly digitalized world. At the same time, they
emphasized that direct sales themselves will never take place
entirely online or offline. "People will always meet, but again,
the future is in the middle. For this reason, we are actively
advancing in our development to shape the future of our industry
ourselves," says Wojcech Foremnik. This was also underlined by Rolf
Sorg, who explained that "The future is hybrid."
New innovations include the FitLine App, PM Pay+, which allows
partners to receive their earnings in real time, and another
digital office solution. "All these new tools can be used with
mobile phones, which makes it possible to work at any given time
from everywhere all over the world," explained Márton Fülöp.
One of the highlights of the evening were the recognitions of
the most successful partners on the stage of the sold-out SAP
Arena, which were given by the senior sales executives from Europe
and the Asia-Pacific Region, Patrick Bacher and Marcus Sandström.
(continues)