OTS - NielsenIQ and GfK to Combine, Creating a Leading Global Provider of Information and Analytics in Consumer and Retail Measurement (part 1)
2022. July 01. 14:06
Chicago & Nuremberg, Germany, 1 July, 2022 (Business Wire/OTS) -
Combination brings together two complementary global leaders
serving retailers and brands to provide extensive retail and
consumer information through a total store read and
state-of-the-art technology - Creates a leading provider of retail
and consumer measurement data with strengthened omnichannel
measurement capabilities - Combined company will have an unmatched
global footprint and industry coverage, creating a strong platform
to deliver innovative client solutions and opening new
opportunities for growth - Advent International (“Advent”) will be
the majority shareholder in the combined company, while Nuremberg
Institute for Market Decisions (“NIM”) and KKR will remain invested
as significant shareholders in the combined company - NielsenIQ and
GfK SE (“GfK”), two leaders in global information services, today
announced a definitive agreement through which the companies plan
to combine, creating new capabilities in the consumer and retail
measurement industry. Powered by state-of-the-art cloud technology,
the combination will bring together complementary data and
analytics assets to provide a comprehensive view of shopper
spending through a total store read, enabling clients to anticipate
trends and react faster to consumer needs and expectations. The
terms of the agreement were not disclosed.
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here: https://www.businesswire.com/news/home/20220701005193/en/
GfK’s leading position in technology and durables across 67
countries, combined with NielsenIQ’s leading position in the
measurement of fast-moving consumer goods in 90 countries will
allow for expansion within the companies’ traditional client
industries as well as new market segments. With a larger technology
and operations talent base around the world, the combined company
will innovate and bring new products to market even faster and then
scale them to a broader set of markets and industries. Both
companies firmly believe in the strategic merit this combination
holds and are looking to further expand the business both
geographically and vertically.
“Over the past year, NielsenIQ has been investing both
organically and inorganically in the most comprehensive coverage,
advanced technologies and predictive analytics to enable our
clients to have a complete understanding of their consumers,” said
Jim Peck, Executive Chairman and Chief Executive Officer of
NielsenIQ. “Combining our market-leading capabilities will allow us
to further accelerate innovation that best serves our expanded
client base and deliver significant value for all our stakeholders.
Together with GfK, we have the opportunity to influence the future
of global retail and consumer measurement – one that is fast,
nimble and connected.”
Through the combination of NielsenIQ’s cloud based Connect
platform and omnichannel measurement technologies and GfK’s
recently launched gfknewron platform, the company will become a
true analytics leader. Its solutions will provide a harmonized,
granular and consistent view of consumer purchasing behavior across
channels and categories, allowing for real-time decisions to
enhance performance and fuel growth. The two companies will bring
together an extensive range of talent and expertise, with a proven
record of success in measurement and analytic capabilities.
“GfK has successfully navigated a digital transformation to
profitable and sustainable growth over the last years. Joining
forces with NielsenIQ is now the logical next step for us and will
support the next stage of our company’s development,” said Lars
Nordmark, Interim Chief Executive Officer and Chief Financial
Officer of GfK. “The combination with NielsenIQ will enable us to
empower our customers to make smarter decisions across their
organizations at a truly global scale and accelerate our journey
into the next chapter of innovation. This will allow us to tap into
significant new growth opportunities.” (continues)
