OTS - New era for tourism: Vienna presents Visitor Economy Strategy 2025
2019. October 30. 08:00
Vienna, 30 October, 2019 (APA/OTS) - Building on its tourism
concepts of recent years, the City of Vienna is now unveiling its
Visitor Economy Strategy 2025, under the aegis of the Vienna
Tourist Board. Guided by "Shaping Vienna", it completely redefines
tourism and its effect on the destination, while targeting
sustainable development and balancing the needs of residents and
visitors.
The new approach means continuing to provide top offerings and
services for guests while equally targeting added value from
tourism for the whole city, resident satisfaction and added value
for businesses. The following goals have been defined for 2025,
with 2018 as the baseline:
o Contribution of tourism to Vienna's GDP to increase from
EUR 4bn to EUR 6bn
o Revenue from overnight stays to advance from EUR 900m to
EUR 1.5bn
o Visitor satisfaction levels to remain at their current
high level, with nine out of ten guests recommending Vienna
o Attitudes to tourism to stay overwhelmingly positive, with
nine out of ten residents seeing tourism in a positive light
o Number of tourism providers certified with the
"Österreichisches Umweltzeichen" ecolabel to double from 112 to 224
o Proportion of arrivals by train (21%) and car (26%) to be
reversed
"Our participative approach represents a completely new
management approach internationally: when drawing up the strategy,
we gathered feedback from the tourism industry, as well as
residents, international experts and numerous representatives of
different areas of activity in the city," explained Mayor of Vienna
Michael Ludwig. All of the measures in the Vienna Visitor Economy
Strategy 2025, developed under Executive City Councilor for
Business and President of the Vienna Tourist Board Peter Hanke and
Director of Tourism Norbert Kettner, are described at
www.shaping.vienna.info.
Long version of the press release: https://bit.ly/2JgkWAb
Contact:
Vienna Tourist Board
Isabella Rauter
+43/1/21114-301
media.rel@vienna.info
www.vienna.info
www.b2b.vienna.info
-------------------------------------------------------------------
Az OTS internetes oldalán található hírek, közlemények, fotók a
forrásmegjelöléssel (OTS) szabadon és korlátozás nélkül
felhasználhatók. Továbbközlés esetén a közzétevő köteles az átvett
anyagot tartalmának torzítása nélkül, félreérthetőséget,
rosszindulatú következtetéseket kizáró, az eredeti
szövegkörnyezetnek megfelelő módon feldolgozni és megjelentetni.
Az OTS hírek nem képezik az MTI hírkiadás részét, az MTI által
szó szerint továbbított tartalomért minden esetben a beadó a
felelős.
© Copyright MTI nonprofit Zrt.
Az OTS szolgáltatással kapcsolatban további információt a
(06-1) 441-9050 telefonszámon vagy a ots@mti.hu elektronikus
levelező címen kaphat.
