OTS - METRO/MAKRO encourages people all over the world to order Christmas menu at a restaurant nearby
2020. November 24. 09:00
Düsseldorf, 24. November, 2020 (APA/OTS) - The wholesaler
METRO/MAKRO has launched an extensive campaign on TV and online,
which will be shown across the globe. METRO/MAKRO wants to support
the gastronomy sector, while at the same time showing everyone an
opportunity for a pleasant respite from the challenges of their
everyday lives during lockdown.
The objective of the global campaign "Give your kitchen a
break" is to encourage as many people as possible to order their
menu for this year's festive season at a restaurant near them.
Following recent months, during which daily life - including all
its new and old challenges - has taken place in people's homes for
most of the time, now at least the kitchen at home gets a break. On
the other hand, the global COVID-19 pandemic has already led to
high revenue losses in the hospitality industry this year. That's
why, by launching this campaign, METRO aims to further support the
food service industry.
Gisele Musa, VP/Global Director Branding METRO AG,: "Usually
our communication is targeting our professional customers, but with
#GiveYourKitchenABreak we stretched our audience, also in terms of
media spent, to connect with the general public. Because of the
pandemic, the gastronomy business is having the hardest time ever;
but also, people are fed up with their lockdown home situation.
That's why we send out an invitation to the whole society to play a
role, take a break and show their support while enjoying their
Christmas menu from independent restaurants. It allows gastronomy
to stay in business and people can still enjoy all the choices
around them. A perfect combination for a special Christmas in this
special year."
The campaign film is available here.
https://www.youtube.com/watch?v=0fyhSM4S7T4&feature=youtu.be
Picture is available at AP Images (http://www.apimages.com)
About METRO
METRO is a leading international wholesale company with food
and non-food assortments that specialises on serving the needs of
hotels, restaurants and caterers (HoReCa) as well as independent
traders. Around the world, METRO has some 16 million customers who
can choose whether to shop in one of the large-format stores, order
online and collect their purchases at the store or have them
delivered. The company operates in 34 countries and employs more
than 100,000 people worldwide. In financial year 2018/19, METRO
generated sales of €27.1 billion.
Contact:
METRO AG
Corporate Communications
0049-211-6886-4252
presse@metro.de
www.metro-cc.com
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