OTS - MARC O'POLO celebrates its ORGANIC LAUNCH PARTY with PEGGY GOU in Stockholm
2020. March 06. 09:50
Stockholm/Stephanskirchen, 6 March, 2020 (APA/OTS) - Yesterday,
MARC O'POLO celebrated a legendary ORGANIC LAUNCH PARTY in
Stockholm with the help of top DJ Peggy Gou and some 300
international guests from the fashion scene. The event marked the
beginning of the brand's spring/summer 2020 campaign and the launch
of its MODERN ORGANIC PRODUCTs.
The journey to the unusual venue - which was kept secret until
the last moment - formed an exciting prelude to the event. Shuttles
took the guests to the VR-studio on a remote industrial estate.
Between the towering industrial units, an old steel door opened to
admit those on the exclusive guest list: international fashion
icons like Caro Daur, Pernille Teisbaek, Sophia Roe, Jan Quammie,
Carlijn Jacobs, Imruh Asha, Sasha Panika, Kosta Kara, Rabea Schif
and many more rubbed shoulders with hipsters from Stockholm at the
unpolished venue. Local DJs and, above all, international DJ Peggy
Gou created a laid-back atmosphere with their sets.
The party had been the talk of the town for weeks thanks in
part to its secret location, exclusive guest list and headline DJ.
Ahead of the main launch, the fashion crowd gathered at the new
MARC O'POLO concept store in Stockholm - Humlegardsgatan 19 - for a
warm-up event. In addition to the new monothematic store concept
with its minimalist design, the premium modern casual brand with
Scandinavian roots is presenting its MODERN ORGANIC PRODUCTs. This
collection is made entirely from organic cotton and is the focus of
the latest campaign, which was directed by Mikael Jansson and
features Anna Ewers, Fei Fei Sun, Parker van Noord and Keiron
Caynes.
The absolute highlight of the collection is an organic
overshirt with artwork from the exclusive ORGANIC LAUNCH PARTY.
Several pieces from the limited party edition were worn by guests
dancing to Peggy Gou's beat on yesterday's dance floor.
VIDEO ORGANIC LAUNCH PARTY -
https://www.youtube.com/watch?v=SD2dc41sJ1E&feature=youtu.be
PICTURES ORGANIC LAUNCH PARTY -
https://support.google.com/drive/answer/6283888?p=unsupported_browser&visit_id=637190812876914840-13
Pictures Concept Store -
https://support.google.com/drive/answer/6283888?p=unsupported_browser&visit_id=637190813227360499-90
Pictures are available at AP Images (http://www.apimages.com)
ABOUT MARC O'POLO
MARC O'POLO stands for premium contemporary modern casual wear.
Founded in Stockholm in 1967, the MARC O'POLO world today comprises
the collections MARC O'POLO Modern Casual, MARC O'POLO DENIM, MARC
O'POLO Shoes and MARC O'POLO Accessories, as well as the license
collections MARC O'POLO Bodywear, Beachwear, Eyewear, Home, Junior
and Legwear. www.marc-o-polo.com/
Contact:
Kristin Lauer, Hofgartenstraße 1, D-83071 Stephanskirchen
Tel.: +49 (0)8036 90-1079, KristinLauer@marc-o-polo.com
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