OTS - Longines signs long-term title partnership of FEI Nations Cup™ Jumping and extends global agreement as FEI Top Partner
2017. August 28. 09:17
Gothenburg, Sweden, 28 August, 2017 (APA/OTS) - Longines will
become title partner of the FEI Nations Cup™ Jumping series as part
of a long-term agreement with the Fédération Equestre
Internationale (FEI), with the new partnership being celebrated at
next month's Final in Barcelona. Longines, which became the FEI's
first Top Partner in 2013, has also extended its global partnership
with the FEI in a historic agreement signed in Gothenburg (SWE)
today.
The landmark agreement, which was brokered by FEI President
Ingmar De Vos and Longines Vice President and Head of International
Marketing Juan-Carlos Capelli, is the most significant in the
history of the FEI.
The initial long-term partnership between the global governing
body of equestrian sport and the Swiss watch brand has another five
years to run, but under the terms of the new agreement, the global
partnership has now been extended.
In the year of the brand's 185th birthday, Longines will also
be title partner of the 2017 FEI Nations Cup™ Jumping Final at the
Real Club de Polo de Barcelona (ESP), the iconic venue for the
Olympic equestrian events at the Barcelona Games 25 years ago.
Next month's Final will be renamed the Longines FEI Nations
Cup™ Jumping Final and the series, starting from 2018, will be
known as the Longines FEI Nations Cup™ Jumping.
Also included in the extended global agreement are Longines'
continued role as FEI Top Partner, and title partnership of the
Longines FEI World Cup™ Jumping Western European League. Longines
also remains Official Timekeeper and Official Watch of the FEI and
Official Timekeeper of the FEI World Equestrian Games™.
Additionally, Longines will continue to invest in the
development of cutting-edge time-keeping and data-handling services
and related technology, together with the FEI, specifically for
equestrian sport.
"This new and extended agreement with Longines is the most
significant in the history of the FEI and possibly even in the
history of equestrian sport", FEI President Ingmar De Vos said. "It
doesn't just secure the long-term future of our flagship team
series, the FEI Nations Cup, it provides the whole industry with a
previously unseen level of support.
"We are so grateful for what Longines does for the equestrian
world and the trust that they place in the FEI as a partner. It's a
logical extension of the existing very successful partnership and I
know I speak for the entire equestrian community when I express my
gratitude to Longines, and particularly to Mrs Nayla Hayek, Mr
Walter von Känel and Mr Juan-Carlos Capelli, for their unwavering
support of our sport."
Juan-Carlos Capelli, Longines Vice President and Head of
International Marketing said: "We are really proud of the strong
partnership we have established with the FEI since 2013, which has
made Longines a major player in this field. Since then the brand
has further reinforced its association with this prestigious
institution through events and series taking place all across the
globe, and today, in becoming the Title Partner of the Longines FEI
Nations Cup Jumping."
"We would like to thank the President of the FEI, Mr Ingmar de
Vos, as well as his team for having made this new agreement
possible and we already look forward to the great Final in
Barcelona, which will mark our first prominent presence at a
newly-named Longines FEI Nations Cup Jumping competition."
Video content information: http://inside.fei.org/news
Images: https://goo.gl/wZ6Vye (password: FEI20199)
Notes to Editors:
About FEI: www.fei.org
About Longines:
Longines has been based at Saint-Imier (SUI) since 1832. Its
watchmaking expertise reflects a strong devotion to Elegance,
Tradition and Performance. It has generations of experience as the
official timekeeper at world championships and as a partner of
international sports federations. Longines' passion for equestrian
sports began in 1878, when a timepiece was made with a horse and
jockey engraved on the watch face. Over the years, the brand has
built strong and long-lasting links with equestrian sports. In
1912, for the first time, the brand was involved as timekeeper for
a show jumping event in Portugal.
Today, Longines' involvement in equestrian sports includes
jumping, endurance and flat racing. Longines is a member of the
Swatch Group Ltd, the world's leading manufacturer of horological
products. With an excellent reputation for creating refined
timepieces, the brand, whose emblem is the winged hourglass, has
outlets in over 150 countries.
FEI contact:
Grania Willis
grania.willis@fei.org
+41787506142
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