OTS - Lily Allen announces collaboration with Womanizer / Talking sex positivity and female empowerment
2020. October 22. 11:00
Berlin, 22. October 2020 (APA/OTS) - In her continuing quest to
create a more open, sex positive society Lily Allen has spent the
past several months working with German brand Womanizer to create
her very own product, the 'Liberty' set for launch on October 22.
The limited edition especially designed for the independent
woman. Small, lightweight, stylish, and discreet in design. The
Liberty model comes with a magnetic cap and six intensity levels,
simple two-button operation and is feather-light, perfect for
travel and discreet in handbags. Together with Lily, Womanizer
created new packaging and a bold colour scheme for the product
itself.
Lily joins the company as Chief Liberation Officer, leading the
charge on their #IMasturbate campaign, raising awareness for sex
positivity and female masturbation.
Lily's relationship with Womanizer began when she mentioned
using their products in her Sunday Times best-selling memoir My
Thoughts Exactly. Talking about discovering her own sexual pleasure
while on the Sheezus tour, she wrote "And since you ask if I had to
pick one vibrator above all the others, I recommend the Womanizer",
she said.
The patented and revolutionary Pleasure Air Technology was the
first technology to stimulate the sensitive nerve endings of the
clitoris with gentle air waves. How does that feel? Asking Lily
"Completely different. And Womanizer can give you an orgasm within
a short time and even multiple ones."
"We were extremely excited to hear that Lily was writing and
raving about our brand and the products. Especially, in the context
of owning and defining one's personal sexuality, from our
experience something that women, in particular, struggle with. For
us Lily is the embodiment of our brand: brave, honest, authentic
and approachable. We are happy and thankful that we share the same
mission which is to wipe out the social stigma around sexuality and
pleasure and make sure that future generations grow up in a more
liberal and open-minded society," explains Johanna Rief, Head of
Sexual Empowerment at Womanizer.
According to a recent Womanizer survey* with 7,000 men and
women from 14 countries, the international masturbation gap between
the genders is still 68%. Men engage in the act about 156 times per
year, while women only engage around 50 times a year on average.
Lily and Womanizer want to challenge existing assumptions and
myths with the #IMasturbate campaign and invite people to reflect
on their own, often negative attitudes towards this topic.
"Sex toys are still seen as a taboo subject because they are
related to masturbation and female pleasure. Female pleasure in
itself is a taboo subject. The only way to make taboo subjects no
longer taboo is to speak about them openly, frequently and without
shame or guilt."
Lily Allen's 'Liberty' is available on Womanizer.com from
October 22nd.
Product details
- Magnetic Travel Cover
- Pleasure Air Technology
- Water resistant (IPX 7)
- 6 Intensity levels
- Running time: 120 minutes
- Size: 104 x 55 x 48mm
- Rechargeable
- Colour: Rebellious Pink
- Price: 99€ or 99 US$
About Womanizer
Womanizer, founder of the revolutionary and patented Pleasure
Air Technology that provides women with a new orgasmic sensations
due to touchless clitoral stimulation, disrupted not only the whole
sex toy industry when it was launched in 2014 but also played a
role in opening up the conversation and changing the perception of
society regarding pleasure products. Womanizer is a globally
operating company with offices in Berlin, Hong Kong and Ottawa.
With the #IMasturbate campaign, the company is globally committed
to breaking the taboo of (female) masturbation and sexuality.
*The representative survey was conducted in July 2020 in
cooperation with Appinio. 7,000 men and women from 14 countries
(Australia, Austria, Canada, France, Germany, Hong Kong, Italy,
Korea, Singapore, Spain, Switzerland, Taiwan, UK, USA)
participated. Further results on request.
Womanizer press contact: press@womanizer.com
For Lily Allen please contact: chloe@insideout.agency
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