OTS - Koelnmesse further expands its successful international business and brings gamescom 2024 to Brazil
2023. November 29. 08:40
Cologne/Sao Paulo, 29 November, 2023, kedd (APA/OTS) - " Premiere
in South America: The largest gaming event in the world will be
stopping off in S?o Paulo from 26 to 30 June 2024 - " Koelnmesse
on course for international growth: After Cologne and Singapore,
Brazil is now the third venue for the successful format - In
addition to the successful concept in Cologne and gamescom asia in
Singapore, there will be another international Gamescom taking
place for the first time at the S?o Paulo Expo trade fair centre
from 26 to 30 June 2024.
"We are continuously expanding our international business,"
says Gerald Böse, CEO of Koelnmesse. "It is particularly important
to us to provide our customers with the best possible comprehensive
and global support. Following gamescom asia in Singapore, this is
the next important step in the globalisation of the brand as well
as the event format. In short: gamescom goes global."
Koelnmesse has been active in the trade fair business in Brazil
for over ten years. "With our events abroad, we are accompanying
our customers to the most important growth markets worldwide," says
Böse. "Organising a foreign trade fair for one of the leading trade
fair themes in Cologne is by no means a rivalry, but rather
supplements and safeguards our portfolio worldwide."
The share of international business in Koelnmesse's turnover is
in the double-digit range and has been growing steadily for years.
Not only established foreign events contribute to this, but also
numerous international premieres, such as the International
Hardware Fair India, didacta asia, ORGATEC TOKYO and ISM Japan.
"We are convinced that, now more than ever, the games industry
needs events that bring the entire ecosystem together. Gamescom can
be instrumental in this regard with the appeal of its international
brand. We are therefore delighted to be organising gamescom latam
together with our partners next year and to be able to bring the
unique festival feeling of the world's biggest games event to South
America," says Felix Falk, Managing Director of game - The German
Games Industry Association.
Images: Highlights | Koelnmesse
Dr. Jasmin Fischer
Vice President Corporate Communications Koelnmesse
mailto:jasmin.fischer@koelnmesse.de
+ 49 221 821-2494
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