OTS - IFA 2020 Special Edition - For the first time since the start of the Corona crisis, a global leading trade fair for consumer electronics will be opening its doors
2020. September 03. 08:00
Berlin, 3 September, 2020 (APA/OTS) - IFA video material for
journalists available at the IFA Global Broadcast Center
IFA 2020 Special Edition is the first major global fair for
consumer and home electronics that will physically take place since
the pandemic. From September 3rd to September 5th, outstanding
brands and up-and-coming start-ups will showcase their novelties,
trends and highlights at the Berlin exhibition grounds.
"After all those event cancellations, our industry urgently
needs this platform in order to present its innovations. Virtual
events are certainly helpful, but they lack the emotional
connection" says Director Jens Heithecker.
This year, the main question is: Which innovations will prove
successful in the "new normal" of the post COVID 19 situation?
Due to the new importance of our homes and the boom of
household appliances, the focus is primarily on smart home
applications and products that have a positive influence on the
living climate. Besides, the focus is on cutting-edge
technologies, such as Internet of things, 5G, Mixed Reality, AI and
robotics which will redesign the world in the era of digital
working and learning, telemedicine and digital health.
The number of participants is limited, because health and
safety are top priority. Nevertheless, there will be non-virtual
live events that will focus on B2B core functions of IFA.
Cross-industry innovations will be presented at SHIFT Mobility
meets IFA NEXT. For the first time, the platforms for both,
technologies that will change our mobility (SHIFT) and
future-oriented products, concepts and solutions from high-tech
companies, startups and research institutes (IFA NEXT) will be
combined and will serve as an expert network.
These event components aim at trade visitors. Media
representatives can experience the latest products, press briefings
and IFA keynotes live at the IFA Global Press Conferences.
In the Global Broadcast Center, media partner TVT.media will
make available extensive moving image material free of charge and
rights to journalists who will report on IFA 2020.
http://www.ifa-gbc.com
- Pictures are available at AP Images (http://www.apimages.com)
-
Michael Mueller-Jaeger
TVT.media
Tél. : +49 (0)173-2515900
E-mail : mmj@tvtmedia.de
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