OTS - Hankook Tire and Real Madrid today officially signed their contract of global partnership at Santiago Bernabéu stadium
2016. September 01. 09:10
Madrid, 1 September, 2016 (APA/OTS) - Hankook Tire President and
Chief Marketing Officer Hyun Shick Cho and Real Madrid C.F.
President Florentino Pérez today officially signed their global
partnership contract.
Valid from July 2016 with an initial duration period of 3
seasons, the partnership unites two global players - one in the
tyre industry the other in football. Adding 450 million Real Madrid
fans from different global markets, the large scale partnership
enables Hankook to strengthen its engagement and reach out to
consumers around the world. Hankook and the 2016 UEFA Champions
League winner are joined beyond their contract by a shared spirit
of winning innovation in premium brand equity.
Both parties stress the importance of shared philosophy in
partnership, believing that a shared philosophy and trust are the
most crucial points when a partner for a large scale sponsorship is
chosen. Hankook Tire, one of the global top-tier companies and Real
Madrid promote the same mission; winning through innovation. The
shared philosophy will enable both parties to achieve their goals.
"Today, with the signage of our strategic partnership Hankook and
Real Madrid take another stepping stone to enhance our reputation
as premium brands" said Mr. Hyun Shick Cho, Hankook Tire's
President. He added that "as one of the world's best football clubs
and one of the global top tire tyre producers we are both empowered
to reach out to the global community with our shared culture of
winning innovation in respective fields". Hankook Tire is one of
the global top 5 companies in the mass production of tyres and
manufactures innovative, award winning radial tyres of proven
superior quality for passenger cars, SUVs, RVs, trucks, buses and
motorsports.
- Cross reference: Picture and video are available
http://www.apassignments.com/multimedia-newsroom/partners/news-aktuell
Contact:
Hankook Tire Europe GmbH | Corporate Communications Europe/CIS
| Siemensstr. 5a, 63263 Neu-Isenburg | Germany
Felix Kinzer
Director
tel.: +49 (0) 61 02 8149 - 170
f.kinzer@hankookreifen.de
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