OTS - Grand Départ Düsseldorf 2017 at New York Times Square
2017. April 24. 15:28
Düsseldorf, 24 April, 2017 (APA/OTS) - Advertising for the start of
the Tour de France - From the 29 June to 2 July 2017, the eyes of
the world will be on Düsseldorf, when the Tour de France starts
here in Germany again - for the first time in 30 years - cheered on
by hundreds of thousands of spectators and a worldwide audience of
millions via live broadcasts on television and the Internet.
The Tour de France is also highly popular in the US, and has a
large fan base. Hence, the visitors to the world-renowned Times
Square in New York were already given a first foretaste - through
the display of the campaign motif for the Grand Départ Düsseldorf
2017, and the domain reference at www.letour-duesseldorf.de on two
screens (approximately 11 by 10 metres and 7 by 14 metre) of "The
Reuters Sign" (7th Avenue/corner W43rd Street). The web address
takes you to the town's site www.duesseldorf.de/letour, where all
the important information on the start of the Tour is available in
three languages (German/French/English).
The display at Times Square was made possible by news aktuell,
a company of the dpa-group, on behalf of the Office for
Communication.
Mayor Thomas Geisel: "The Grand Départ Düsseldorf 2017 is
probably the biggest sports event this year. So it's right to also
give the US something to look forward to, and that's why Düsseldorf
can now also be seen at Times Square in New York - I approve."
In fact, three of the eighteen UCI WorldTour Teams - the BMC
Racing Team, Cannondale Drapac and TrekSegafredo - are licensed in
the US. The Tour of California (14 to 21 May), one of the races of
the UCI WorldTour calendar, also takes place here. The biggest hope
in US bicycle racing is Tejay Van Garderen, who leads the squad of
the new generation of American cyclists.
New York Times Square is visited by 30 million tourists a year.
In addition, over 231,000 employees work here in 1,500 companies.
"The Reuters Sign" is one of the largest digital displays worldwide.
- Cross reference: Picture is available at AP Images
(http://www.apimages.com) and http://www.presseportal.de/nr/53219 /
-
Contact:
Landeshauptstadt Düsseldorf
Amt für Kommunikation
Kerstin Jäckel-Engstfeld
Telefon: +49211 8993131
E-Mail: presse@duesseldorf.de
http://www.duesseldorf.de
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