OTS - Good Game: Hamburg-based creative agency Hello White Parrot develops first advertising campaign for online poker platform GGPoker / Featuring Till Lindemann
2023. April 04. 13:00
St. Julians, Germany, 4 April, 2023 (APA/OTS) - Following the
legalization of online gambling and the licensing of its offering
in Germany, GGPoker is launching its first advertising campaign.
The centerpiece is a 3:45-minute film presenting the basics of the
game in an extraordinary way: Poker does not depend on luck alone.
It is rather about tactical thinking and making the right decisions
even in difficult circumstances.
GGPoker and creative agency Hello White Parrot were able to
secure singer and poet Till Lindemann as an ambassador. The spot
uses cinematic images to show him fighting an inner battle between
himself and the facets of his personality - while an unpublished
poem by Till Lindemann is used as a voice over.
The film was directed by Specter Berlin, known for his music
videos with Bushido, Sido and Rammstein, among others. Production
was handled by Before 9 Productions, with Umlautfilms as
co-producers. On the client side, Sven Stiel, Marketing Director of
parent company NSUS Germany, is responsible for the project.
"Poker is a game that teaches you a lot for life. People who
play poker strengthen their personality and can read and understand
other people better. We are delighted to have found such a strong
and fascinating protagonist in Till Lindemann, who brings his very
own interpretation of these skills to the table. " says Stiel.
In addition, Specter Berlin's performance went far beyond
expectations, so everyone involved is very happy with the result,"
added Stiel.
"Just like in a good game of poker, the right factors came
together in this project: Extraordinary characters, the right cards
and that necessary portion of luck," says Florian Pagel, Managing
Director of the creative agency Hello White Parrot, Hamburg.
The 3:45-minute film is now available on YouTube The media
campaign, which has a total budget of seven figures, also includes
supporting poker tournament promotions at ggpoker.de following
registration.
About GGPoker
GGPoker was developed in 2017 and is available to users as an
app optimized for tablet and smartphone use. As an official partner
of WSOP Las Vegas, GGPoker is the most direct link to the world
stage of poker. It is part of the international NSUS Group,
headquartered in Canada, and has become the world's largest poker
room with 2.2 billion rounds played globally in 2022.
Contact: Ilja Albrecht, ilja.albrecht@nsus.mt, phone:
+35699825160
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