OTS - German Brewery Paulaner is making the SoundTrack to Oktoberfest
2023. September 21. 10:50
Munich, Germany, 21 September, 2023 (APA/OTS) - Tourists make music
with wheelie bags! - Every day, thousands of people roll their
suitcases through Munich Airport. During Oktoberfest, they can now
use them to create music. To celebrate Paulaner's special
connection to Oktoberfest, the brewery and the creative agency
thjnk Munich are ringing in Oktoberfest 2023 in a very special way
- with the Paulaner SoundTrack.
- Pictures and video are available at AP
(https://apmultimedianewsroom.com/multimedia-newsroom/partners/news-aktuell)
-
What is the SoundTrack?
The Paulaner SoundTrack is a publicly accessible, innovative
installation between Terminals 1 and 2 at Munich Airport. It will
be getting all travellers into the Oktoberfest mood.
More specifically, it is a walkable track made of acrylic glass
into which precise grooves have been milled. As soon as you walk
along the track with your wheeled suitcase at the speed set by a
strip of light, various tones can be heard. In sequence, these
tones produce the melody of the well-known Oktoberfest song Ein
Prosit der Gemütlichkeit.
It's obvious that only one melody is suitable for Paulaner's
'soundtrack': Ein Prosit der Gemütlichkeit is the Oktoberfest
classic that makes Oktoberfest visitors raise their mugs - up to
three times an hour. The fact that a suitcase is capable of playing
an exact melody from a sequence of different groove frequencies is
based on precise calculations by Canadian doctor and audiologist
Marshall Chasin.
Around 20% of the approximately six million annual Oktoberfest
visitors travel from abroad to toast with the specially brewed
Oktoberfest beer. Paulaner is an essential part of this tradition.
Because as one of six breweries in Munich, Paulaner has the
privilege of being the official Oktoberfest beer. The tasty
Paulaner Oktoberfest beer is the original from Munich, and is even
the best-selling Oktoberfest beer in retail. It is therefore the
best way to properly welcome Oktoberfest visitors to Munich.
Moving image and photo material as well as further information
on the video material can be found under the link
(https://support.google.com/drive/answer/6283888?visit_id=638308771426369862-794701869&p=unsupported
Contact Paulaner
Hanna Meier
PR-Managerin
Hanna.Meier@paulaner.de
Contact thjnk
Sissi Benner-Stenzel
Director PR & Communications
sissi.benner@thjnk.de
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