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The transformation of the world's food market towards a more sustainable model is now at a tipping point, within an annual global food market of US $ 8 trillion. Food sector transformation relies on innovation to deliver healthier diets, environmental-friendly production, and more sustainable food practices. A transformation of this size offers an opportunity of historic proportions, concludes a white paper co-authored by two seasoned food experts from Bain & Company and ZINTINUS, a food tech investment fund. "Transforming the global food sector into a more sustainable industry is one of the most urgent tasks of our time that will bring vast benefits to consumers, society and our planet. Consumer demand is driving the change, offering a vast market opportunity to entrepreneurs and investors," says Olaf Koch, Co-author of the report and CEO of ZINTINUS, a food tech investment fund. "Fortunately, establishing a more sustainable and healthier system is absolutely possible with the right platforms to foster food tech innovation and deliver sustainable products to consumers," continues Olaf. The white paper, titled Food Tech - Turning Promise Into Opportunity" analyses the sector, concluding that opportunities for innovation range from new ingredients, products and distribution strategies to completely new food service concepts. Marc-Andre Kamel, Partner and Head of Global Retail Practice at Bain & Company, says: "The good news is that transformation on the required scale is absolutely possible. The prerequisites for a more sustainable, healthier and secure supply system are now in place. Recent advances in research and technology have been breath-taking, boosting confidence that positive change is feasible. We have to create the conditions for this, and this includes cooperation between as many parts of society, business and politics as possible." The report acknowledges that we have seen initial investment of $ 18.9bn in US food innovations last year. But, with food demand predicted to increase by more than 50% by 2050, to transform at the required scale to make the food sector truly sustainable, it will require annual investment of US $ 150bn. The report identifies several trends that will help food sector transformation, including, amongst others: - Consumers want healthier and more sustainable products, a trend boosted by the pandemic. 40% of Millennials and Gen Z state that they are eating healthier food since the start of the pandemic and roughly 75% state that they spend more to buy sustainable food products. - Plant-based food alternatives are becoming a mainstream phenomenon. De-mand has increased steadily, outpacing the growth of incumbent brands by 4-5 times. - The alternative protein market is projected to reach a volume of US $68,5bn by 2025, with expected compound annual growth rates above 10%. - Better food waste analytics that cut hospitality industry waste and emerging "food rescue" solutions are contributing to a reduction in global food loss (around 33% today). - Adaptations to manufacturing and distribution processes will improve the supply of food on a global scale while creating a more sustainable and healthier food system. The opportunity to create substantial value for society and economy is significant. Dedicated programs are arising to leverage this opportunity in various parts of the world with Singapore and Israel at the forefront. Both authors state that Europe is in a fantastic position to further expand its role as a positive driver of food sector transformation. Europe has a history of an incredibly diverse food culture that is thousands of years old. Europe has become the largest exporter of food products and has publicly committed to making the food sector more sustainable, via the European Commission's "European Green Deal". The White Paper "Food Tech - Turning Promise Into Opportunity" can be downloaded from: https://zintinus.com/report/ Bio Olaf Koch: https://zintinus.com/olaf-koch/ Bio Marc-Andre Kamel: https://www.bain.com/our-team/marc-andre-kamel/ Media Contact for ZINTINUS: James Hartwell Kekst CNC Phone: +44 7870 487 532 Email: james.hartwell@kekstcnc.com Media Contact for Bain & Company: Gary Duncan Phone: +44 7788 163791 Email: gary.duncan@bain.com (continues)