OTS - First electric vehicle from Borgward wins award/German Design Award Goes to the Borgward BXi7
2017. November 10. 09:26
Stuttgart, 10 November, 2017 (APA/OTS) - A top-notch panel of
judges from the German Design Council - the top German authority
for brand and design - has once again honored a product from
Borgward. The Borgward BXi7, an all-electric concept SUV, has won
the German Design Award for 2018. This award has also previously
been presented to three other Borgward models: the Borgward BX7,
the Borgward BX5, and the BX6 SUV coupe concept.
The German Design Council seeks to promote innovative products
and projects that play a pioneering role in both German and
international design. This means that the Borgward design style,
which has been described as "innovative" and "typically German" on
many occasions, has received official praise from the highest
authority. The Design Council, which consists of high-profile
experts, was established as a foundation in 1953 at the initiative
of the German Bundestag. Today it is considered one of the world's
leading centers of expertise for design communication and brand
management.
"This honor for our Borgward BXi7 electric model in 2017 is
already the fourth time we have received the renowned German Design
Award," said Anders Warming, Global Design President at Borgward
Group AG, at the company's headquarters in Stuttgart. "We regard
this as an additional incentive to continue creating automotive
design that exemplifies the paradigm shift that is taking the auto
industry toward electric mobility. We have also shown where this
path can take us in the future through another pioneering vehicle,
the Borgward Isabella Concept."
The award-winning model from Borgward
The characteristic exterior design of the BORGWARD BXi7 was
created at the design center in Renningen near Stuttgart. It
reflects the fresh and future-oriented spirit of the Borgward
ePROPULSION variable electric drive platform.?
The electric version of the vehicle differs from the normal
Borgward BX7, which is powered by a combustion engine, in a number
of significant details. For example, the exterior boasts the
exclusive LIGHTNING BLUE paint job, which will be reserved for all
Borgward concept vehicles featuring an electric drive system in the
future. Other exclusive design features in the BXi7 include the
roof rails with their seamless transition into the roof spoiler,
the front and rear bumpers, the rear diffuser, and the
aerodynamically optimized wheels. The exterior design is rounded
out by the blue color applications in SKY COLOUR and the signature
LED daytime running lights.
The interior of the BXi7 is also upgraded by distinctive design
features. These features include large decorative elements in
LIGHTNING BLUE, discreet trim, and the typical BORGWARD
diamond-shaped seat stitching in SKY COLOUR. All of them send a
clear message that this is a different kind of drive system. This
impression is enhanced by the newly designed gear selector lever in
the center console and the two large LCD displays on the dashboard.
Ideal for daily use, thanks to the innovative electric drive
system
The Borgward BXi7 concept SUV, which is close to the eventual
series production model, is ideally suited for daily use thanks to
its battery, which was developed jointly with Borgward's strategic
partner LG Electronics. In the next development steps, the BXi7's
electric range is scheduled to be increased to as much as 500
kilometers, depending on how the vehicle is driven. The charging
cycle to 80 percent of capacity takes only 30 minutes at a
fast-charging station.
The eAWD electronic control system and electric motors at both
the front and the rear axles turn the SUV into an all-wheel-drive
vehicle with a fully variable torque distribution system. The two
permanent magnet synchronous motors with integrated converters have
a combined output of 200 kW/272 hp, deliver a maximum torque of 400
Newton meters, and unite, in line with the driver's wishes, sporty
performance and handling with the highest degree of efficiency.
Further information
BORGWARD GROUP AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany
Marco Dalan
Head of Global Communications
Tel. +49 (0)711 36510 1041
e-mail marco.dalan@borgward.com
www.borgward.com
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