OTS - Fashion stores KONEN and BRAM become part of Breuninger
2021. May 31. 14:00
Stuttgart, Germany, 31 May, 2021 (APA/OTS) - Breuninger, a
Stuttgart-based fashion and lifestyle company, is taking over KONEN
Bekleidungshaus GmbH & Co. KG, a long-established fashion firm with
stores in Munich and Luxembourg. A corresponding agreement, which
has yet to be checked by the Federal Cartel Office, was signed at
the end of last week. Breuninger's move once again underscores its
optimistic outlook for bricks-and-mortar retail and the company's
commitment to its long-term strategy.
The acquisition of KONEN Bekleidungshaus GmbH & Co. KG will
expand Breuninger's current presence of 11 stores to 13 stores by
KONEN in Munich and additionally, BRAM in Luxembourg will mark its
first international bricks-and-mortar store.
KONEN operates two stores for high-end clothing and
accessories. In addition to its main branch in Munich, which has a
sales area of 12,500 m2, family-run KONEN also owns BRAM in
Luxembourg, with a sales area of 11,000 m2. Both stores also offer
customers a comprehensive range of services. KONEN has a total
workforce of almost 700 employees.
As Holger Blecker, CEO of Breuninger, states: "Munich, as an
international metropolis renowned for both culture and shopping,
and Luxemburg, as an attractive destination outside Germany, have
long been on Breuninger's radar. With its two stores at central
locations in Munich and Luxembourg, KONEN is a mature family-owned
business that, for us, is a matter of the heart and the perfect
addition to our portfolio of bricks-and-mortar stores. Together, we
will systematically ramp up our national and international
multichannel offerings. That is why we are so pleased to be able to
welcome KONEN and BRAM to the Breuninger family soon."
This expansion is part of Breuninger's long-term growth
strategy and its latest investment in attractive bricks-and-mortar
retail. It also symbolizes the company's commitment to lively city
centers offering a high quality of life.
Dr. Gabriele Castegnaro, managing partner of KONEN and a member
of the company's founding family, says: "It was a deliberate
decision on our part to sell our company to the best in the
industry, and we are very pleased with this move. Like us,
Breuninger is a firm believer in main street retail. In addition to
that, we have similar company cultures and embody comparable values
in relation to customers and employees. We are grateful that what
we have achieved so far during the many years of successfully
leading our business will now be continued and evolved by
Breuninger in the best possible way."
Closing of the transaction is subject to the customary
conditions and contingent upon approval by the antitrust
authorities. Both parties have agreed to keep the financial details
confidential.
Media kit for download:
https://www.picdrop.com/e.breuningergmbh./1FqnmLeDmV
E. Breuninger GmbH & Co.
Breuninger, a fashion and lifestyle company, was founded by
Eduard Breuninger in 1881 and today ranks among Europe's leading
multichannel department stores. For 140 years, Breuninger has set
high standards in the fashion, beauty and lifestyle sector with its
exclusive range of international designer labels and selected
newcomer brands. Launched in 2008, its online shop
www.breuninger.com is among the most successful in the premium
segment and also available to customers in Austria and Switzerland.
Breuninger is synonymous not only with a sense of style and a good
nose for trends, but also with exceptional customer focus. With its
Special Service, in-house made-to-measure service, Click&Collect
and online reservations, in-store order service and shuttle
service, Breuninger ensures customers a unique shopping experience,
both online and in its stores. Multi-award-winning Breuninger has
11 branches across Germany and a workforce of over 5,500.
KONEN Bekleidungshaus GmbH & Co. KG
KONEN Bekleidungshaus GmbH & Co. KG is currently running two
department stores, one in Munich and one in Luxemburg. With its
approximately 700 employees, it offers women's, men's and
children's clothing as well as accessories on a total sales area of
23.500 m?.
Looking back on a history of 85 years, KONEN has established
itself as one of the most famous fashion addresses in Munich.
Through a contemporary shopfitting concept and ornate,
detail-oriented in-store marketing concepts which are complemented
by special events and unique "indulging moments", KONEN has always
created an inspiring and one-of-a-kind shopping experience. As one
of few department stores, KONEN succeeds in selling its own brands
in addition to well-known fashion brands. These KONEN brands can be
found in the areas of knitted and cashmere clothing, "Donna Lane",
"Johann KONEN" and, since 2018, shoes.
- Picture is available at AP Images (http://www.apimages.com) -
E. Breuninger GmbH & Co.
Corporate Communications
70176 Stuttgart, Germany
Phone 0711/211-2100
Fax 0711/211-1541
medien@breuninger.de
www.breuninger.com
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