OTS - European survey: 80 percent of vapers stopped smoking completely. Flavors are extremely important to vapers
2020. October 30. 09:00
Brussels, 30 October, 2020 (APA/OTS) - More than 80 percent of
smokers who switched to e-cigarettes have completely stopped
smoking. Around 65 percent of vapers in Europe use fruit or sweet
liquids. These are two important results of a survey carried out by
the European Independent Vape Alliance (IEVA). More than 3,300
european e-cigarette users took part.
The European survey shows: E-cigarettes are a widely used
method in Europe to stop tobacco use. 81 percent of vapers have
completely stopped using tobacco. Further twelve percent have
reduced smoking with the help of e-cigarettes.
86 percent of the participants assume that e-cigarettes are
less harmful for them than tobacco cigarettes. Only two percent
think e-cigarettes are equal or more harmful compared to
combustible cigarettes. The British government agency Public Health
England estimates that e-cigarettes are 95 percent less harmful
than tobacco cigarettes. [1]
Importance of flavors
The variety of flavors seems to be one of the most important
reasons for vapers to use e-cigarettes. 40 percent of them use
fruit flavored liquids and 25 percent prefer other sweet flavors. A
good third of vapers select tobacco-flavored liquids (35 percent).
IEVA asked the participants how they would react if all liquid
flavors except tobacco flavors were banned. Result: Only 20 percent
of vapers would switch to tobacco flavors. Negative effects of a
flavor ban: 31 percent stated that they would buy other liquid
flavors on the black market. 9 percent would even start smoking
again.
Dustin Dahlmann, President of IEVA: "Our survey confirms
previous research that e-cigarette flavors are crucial for adult
smokers. A flavor ban must be avoided at all costs, because it
would lead many vapers to buy unregulated products on the black
market or to start smoking again. And this would endanger the great
opportunity that many more smokers will stop smoking with the help
of the e-cigarette." [2, 3, 4]
About IEVA
The Independent European Vape Alliance (IEVA) is the only
pan-European association aimed at uniting national associations,
companies, manufacturers and wholesalers in the vaping industry and
providing them with responsible representation at the European
level.
IEVA's founding principle is to contribute to harm reduction
and public health. E-cigarettes have a significant positive impact
and should be recognized as a harm reduction tool because vaping is
not smoking.
Sources
[1] "Evidence review of e-cigarettes and heated tobacco
products", Public Health England, 2018
[2] "Role of sweet and other flavours in liking and disliking
of electronic cigarettes", Seattle, 2016
[3] "Reasons for using flavored liquids among electronic
cigarette users: A concept mapping study", Virginia, 2016
[4] "Electronic cigarette liquid and device parameters and
aerosol characteristics: A survey of regular users", Lexington, 2018
Press contact:
Independent European Vape Alliance (IEVA)
President: Dustin Dahlmann
Press coordinator: Philip Drögemüller
Phone: +32 (2) 791 7759
E-Mail: p.droegemueller@eurovape.eu
Web: www.eurovape.eu
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