OTS - COYO and Smarp join forces to form a global Top 5 software provider in the employee communications and engagement space
2021. September 16. 09:30
Hamburg, Germany, 16 September, 2021 (APA/OTS) - German COYO and
Finnish Smarp announced they would merge both SaaS companies. The
combined organization will be servicing medium-sized and large
businesses from offices in the US, Germany, UK, France and Finland,
with customers like Salesforce, Google, Amazon, DHL, Deutsche Bahn
and E.ON.
By combining Smarp's employee communications and advocacy
portfolio with COYO's social intranet and employee engagement
offering, the new player will address the challenges of an
increasingly mobile workforce and how companies can effectively
manage change while keeping their employees engaged and motivated.
The COVID-19 pandemic has spurred demand for digital workplace
solutions. Both companies have seen double-digit topline growth in
the past three years featuring a combined customer list of more
than 700 companies from various industries. Customers of Smarp and
COYO will benefit from an extended portfolio that includes
multi-channel communication, social intranet, employee surveys,
employee advocacy and a marketplace for widgets and connectors. For
the time being both Smarp and COYO will continue to operate under
their current brands. Product development and sales of both
platforms will be continued.
The transaction has been supported by Marlin Equity Partners, a
global investment firm with over $7.6 billion of capital under
management. At the same time, the management and founders of Smarp
and COYO as well as Smarp's largest investor, Nauta Capital from
London, will be investing in the new firm.
Jan Marius Marquardt, CEO and founder of COYO, comments:
"We are absolutely excited about joining forces as global
businesses have never shown a greater need to drive employee
engagement during a pandemic and while their digital transformation
has not been completed yet. There is both a need and an opportunity
for our two companies to form a global leader based on the combined
experience we can bring in."
Roope Heinilä, CEO and founder of Smarp, says:
"COYO and Marlin are excellent partners for us to take our
common vision forward thanks to the compatibility of our products.
It has also been a pleasure to see how well our corporate cultures
fit together."
"Thanks to our broader offering, we are able to serve our
enterprise-level customers in an even more diverse manner in both
Europe and North America. I firmly believe that our customers will
gain significant added value by combining COYO's social intranet
and employee surveys with Smarp's core competencies in employee
communications and employee advocacy."
- Cross reference: Picture is available at AP Images
(http://www.apimages.com) -
On COYO
COYO is the 360° Employee Communications Platform that
strengthens collaboration, motivation and culture in organizations.
With the combination of a social intranet and a social employee
app, companies reach all employees and actively support exchange.
As a leading German provider of employee communications software
headquartered in Hamburg, COYO offers companies an intuitive and
centralized solution that makes it easy to reach all employees,
improve internal communication and promote a culture of feedback.
COYO allows a device- and location-independent communication
channel - for all company-relevant information and social exchange.
From hospital operations to passenger transport: more than one
million users from companies such as Ritter Sport, Deutsche Bahn,
Asklepios and E.ON have already found their digital home in COYO.
More information is available at www.coyoapp.com.
On Smarp
Smarp is the #1 mobile-first employee communications platform
that helps companies build strong, two-way relationships with their
employees - whether they are at their desk or on the go. The
platform automatically delivers relevant, personalized content to
every employee through whichever platform, medium or channel they
prefer. It's a single solution for companies to drive alignment,
productivity and engagement through effective communications. After
being founded in 2011, Smarp has helped over 300 companies
transform the way they communicate and share content. Smarp's top
20 customers alone represent over 4 million employees worldwide. To
find out why companies like Amazon, Marriott, L'Oreal, Pfizer,
Bayer and many, many more use Smarp, visit www.smarp.com.
Press contact
Sarah Mag
COYO GmbH
sarah.mag@coyoapp.com
+49 171 27 83 772
Sarah Schrödel
PIABO PR GmbH
coyo@piabo.net
+49 174 176 37 38
Jenny Tallholm
Smarp
+358 46 923 5388
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