OTS - Built to shape tomorrow: The BMW Headquarters celebrates its 50th birthday. Spectacular performance by US vertical dancers BANDALOOP.
2022. July 22. 10:30
Munich, 22 July, 2022 (APA/OTS) - The BMW Group celebrated its
corporate headquarters as an internationally renowned architectural
icon today with over 200 international guests in attendance. The
keynote speech by Pritzker Prize winner Francis Kéré and the
appearance by Nihal Saad, Chief of Cabinet of the United Nations
Alliance of Civilizations, made the ceremony a special event. In
addition to the performance by star tenor Jonas Kaufmann the
festivities concluded with a special highlight: With twelve
vertical dancers, the US dance project BANDALOOP transformed the
BMW Headquarters into a stage in its German premiere. The ensemble
created a weightless synthesis for an interplay of architecture and
dance. Along with music by Ben Juodvalkis, the façade dancers
presented "Momentum Curve", an exclusive performance as a tribute
to the unique architecture.
The BMW Group Headquarters, with its suspended construction, is
one of the most innovative engineering buildings of the post-war
period. In the process, upper floors were first manufactured on the
ground, then moved upwards hydraulically on the massive "tower
shaft" made of reinforced concrete and completed in several
segments. In August 1972, the BMW Group Headquarters was completed.
Designed by Austrian architect Professor Karl Schwanzer, the
administrative building has since become an icon with global appeal
for Munich and the company. The innovative power of Schwanzer's
design stands for the BMW Group then as now, making the company
headquarters a beacon of sustainable mobility for tomorrow. It is
not only a symbol of economic success but also stands for
international exchange, peace and interculturalism. Today, the
"built communication" implemented by Schwanzer points the way to a
new era of electrification, digitalization, and circularity.
Further information: BMW PressClub
Picture is available at AP Images (http://www.apimages.com)
Prof. Dr Thomas Girst
Head of BMW Group Cultural Engagement
Telephone: +49 89 382 24753
Email: thomas.girst@bmwgroup.com
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