OTS - Borgward to Expand to the Middle East
2017. July 10. 09:32
Stuttgart/Bremen, July 10th, 2017 (APA/OTS) - Borgward will
systematically continue to globalize its activities by entering the
markets of Middle Eastern countries such as Bahrain, Kuwait, Qatar,
the United Arab Emirates (UAE), and Iran. In accordance with this
roadmap, the company will expand westwards from China before
entering the European market. The associated agreements were signed
in Bremen City Hall. The city of Bremen has played a major role in
the automaker's history, because the company founder, Carl F.W.
Borgward, manufactured more than one million vehicles here until
1961. During the festive ceremony, Ulrich Walker, CEO of Borgward
Group AG, stated, "As announced, we will boost growth further and
open up new markets. Among them are the Middle Eastern countries,
which, according to our studies, will develop favorably in the
years to come. In this region, we expect especially strong momentum
to come from Iran."
The great affinity of Arab customers for SUV and
all-wheel-drive vehicles was one of the main reasons why Borgward
has decided to launch sales in the countries of the region. "Our
current product range, consisting of the all-wheel-drive Borgward
BX5 and Borgward BX7 models, and the consistent expansion of our
lineup of SUV models promise a successful market launch and
sustainably positive business development in this region," says Tom
Anliker, Vice President Marketing & Sales at Borgward Group AG.
The Borgward BX5 and the BX7 were designed by an international
development team to be world vehicles, which makes them ideal for
all climate and use conditions worldwide. The engineers adapted all
of the climate-control systems for the engines and the vehicle
interiors so that they would be suited for the countries of the
region, which generally feature hot desert climates and, in some
cases, unpaved roads in rural areas. The underbody protection and
chassis were modified to optimize their bad-road capabilities.
- Cross reference: Picture is available at AP Images
(http://www.apimages.com) and http://www.presseportal.de/nr/115998/
-
Marco Dalan,
Head of Global Communication
Marco.dalan@borgward.com
+49711365101041
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