OTS - Borgward enters German market this year
2017. September 12. 14:00
Frankfurt/Main, Germany, 12 September, 2017 (APA/OTS) - The
Stuttgart-based automaker Borgward plans to enter the German market
by the end of the year. "We are delighted that, following our
successful start in China and other countries, we can now enter the
German market," said Ulrich Walker, CEO of Borgward Group AG, at
the International Motor Show (IAA) in Frankfurt on Tuesday. The
first units of the Borgward BX7 TS Limited Edition are expected to
be delivered to customers in the fourth quarter.
- Revenues rise above €1.5 billion within one year
- Nearly 70,000 vehicle orders received in China
- Partnership with Sixt Neuwagen
- World premiere of the ISABELLA Concept at the IAA motor show
The limited Borgward BX7 TS edition and, later, the BX7 as well
as the BX5 and the BX6 will initially be introduced in Europe with
gasoline-powered engines. Later on, further models which are under
development will follow. "Due to the constant customer demand and
in order to increase the visibility of our brand and its products,
we have decided to initially enter the market with a
gasoline-powered version of the BX7 and the BX5," Walker said.
"However, it remains our goal to mainly sell electric vehicles once
production commences in Bremen." At the IAA two years ago, Borgward
announced that it would be entering the German market within the
next two years. "We keep our promises," Walker added.
The Stuttgart based Group strikes out also for an innovative
direction in terms of sales and services. Borgward and A.T.U. are
currently checking a concept for an innovative service cooperation.
Furthermore, Sixt Neuwagen, Germany`s leading platform for the
online-distribution of new cars, will be the first online
distributor of Borgward in Germany. "The partnership with Sixt
Neuwagen corresponds to our idea of modern distribution that focus
on customer service and customer satisfaction", said Tom Anliker,
Group Vice President Marketing, Sales & Services of Borgward Group
AG.
The Stuttgart-based automaker has more than 5,000 employees. It
has achieved its business targets to date, including revenues of
over €1.5 billion within the past twelve months. According to
Walker, this result is completely in line with expectations.
Moreover, Borgward plans to make a profit over the medium term. "We
are doing well in spite of the high start-up costs for, among other
things, the development of new models and the expansion of our
facility in China." The company has received nearly 70,000 vehicle
orders in China since it launched the Borgward BX7 and BX5 in the
country. Borgward expects to get a further boost from its market
entry in the Middle East, South America, and Europe as well as from
the launch of new models such as the BX6 sports coupe and variants
of the BX7 and the BX5.
At the IAA, Borgward also presented its ISABELLA Concept. "The
ISABELLA Concept is a modern interpretation of the legendary and
beautiful Borgward ISABELLA," said Anders Warming, Member of the
Board of Management and Chief Design Officer of Borgward Group AG.
Among the outstanding features of the Borgward ISABELLA Concept are
its fascinating design, its revolutionary interior and operating
concept, its digital connectivity, and the electrification of the
vehicle's drive train.
However, the ISABELLA Concept is more than just a vision of a
future vehicle concept. The reincarnation of the legendary ISABELLA
from the 1950s also embodies the future focus of the entire
Borgward company with regard to its design DNA and drive
technology. The design idiom of the four-door, four-seat concept
coupe is based on the Borgward design principle "Impression of
Flow," which will be valid for all vehicles in the future. Said
Warming, "The carefully coordinated body shape with its smooth
transitions creates a perfect balance between rounded organic
shapes and precise lines. Our aim was to create stylistic synergies
between beauty and technology."
The Borgward ISABELLA Concept impresses with its perfect
dimensions (5.00 meters long, 1.40 meters high, and 1.92 meters
wide) and the beauty of its flowing three-dimensional and
sculptural shapes, which are smoothly connected to technical and
functional elements such as the cooling air inlets and the
aerodynamic components. This is done, however, without any
aggressive undertone. Warming is convinced that such an undertone
would be unacceptable in an all-electric coupe: "Aerodynamic
excellence and efficiency play a key role in this vehicle and
define its flowing shapes," he said. "We are convinced that a
vehicle body through and around which air flows in a perfect way
must radiate accessibility, appeal, and a commanding presence. This
is fully in line with the 'Impression of Flow'-our Borgward design
principle for the electric mobility of the future."
- Cross reference: Picture is available at AP Images
(http://www.apimages.com) -
Further information
BORGWARD Group AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany
Marco Dalan
Head of Global Communications
Telephone +49 711 365101041
e-mail marco.dalan@borgward.com
www.borgward.com
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