OTS - BMW Motorrad sets a new sales record in the first half of the year for the fifth time in succession. (part 2)
2017. July 19. 16:26
Munich, Germany, 19 July 2017.(APA/OTS) -
More than 40,000 visitors attend the world's biggest BMW
Motorrad party.
BMW customers, motorcycle enthusiasts and interested
individuals from all over the world met up for the 17th time from 7
to 9 July for the legendary BMW Motorrad Days in
Garmisch-Partenkirchen, the biggest public event organised by BMW
Motorrad. "We would like to send out another big thank-you to the
more than 40,000 fans and visitors this year", says Timo Resch,
Head of Sales and Marketing of BMW Motorrad. "They turned
Garmisch-Partenkirchen into the centre of the BMW Motorrad
Community once again with their great level of enthusiasm."
Apart from the already presented BMW Motorrad models for the
2018 model year, the BMW Motorrad Days were also dedicated to
showing two special innovations. It was the premiere for both the
BMW Motorrad Spezial range and the new Connectivity with TFT
display special equipment.
The model initiative continues.
In 2017, too, BMW Motorrad is continuing its model initiative
with the broadest and most attractive product portfolio in its
history. Timo Resch states: "With a plus of 9.5 % after the first
six months, we are well on track to set a new sales record at the
end of this year. We will not be letting up in the future and will
do everything in our power to remain the benchmark in the premium
motorcycle segment.
You will find press material on BMW motorcycles and BMW
Motorrad rider equipment in the BMW Group PressClub at
www.press.bmwgroup.com.
Contact::
Tim Diehl-Thiele, Kommunikation BMW Motorrad
Telefon: +49 89 382-57505, Fax: +49 89 382-23927
Markus Sagemann, Leiter Produkt- und Lifestyle Kommunikation
MINI, BMW Motorrad
Telefon: +49 89 382-68796, Fax: +49 89 382-23927
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad,
the BMW Group is the world's leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. As a global company, the BMW Group operates 31
production and assembly facilities in 14 countries and has a global
sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars
and 145,000 motorcycles worldwide. The profit before tax was
approximately € 9.67 billion on revenues amounting to € 94.16
billion. As of 31 December 2016, the BMW Group had a workforce of
124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore
established ecological and social sustainability throughout the
value chain, comprehensive product responsibility and a clear
commitment to conserving resources as an integral part of its
strategy.
www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
Google+: http://googleplus.bmwgroup.com
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