OTS - BMW Motorrad sets a new sales record in the first half of the year for the fifth time in succession. (part 1)
2017. July 19. 16:22
Munich, Germany, 19 July 2017. (APA/OTS) - Sales increase by 9.5%
to 88,389 vehicles in the first half of 2017. The aim is to achieve
a new all-time sales record for the year as a whole.
BMW Motorrad sold more motorcycles and maxi scooters in 2017
than ever before. Compared to the previous year, deliveries
increased by 9.5%. As of June 2017 a total of 88,389 vehicles
(previous year: 80,754 units) were supplied to customers.
Stephan Schaller, General Director of BMW Motorrad: "For all of
us at BMW Motorrad it is a great pleasure and a confirmation of all
our efforts that our customers continue to show us that we are on
the right track with our model initiative."
Strong sales growth in Europe and Asia.
The strongest growth was recorded above all on the European
markets in the first half of 2017. For example deliveries increased
in France (9,447 units / previous year 7,790 units), Italy (9,099
units / previous year 7,912 units), Spain (5,573 units / previous
year 5,133 units) and UK/IE (5,410 units / previous year 4.746
units). Overall around 12.9% more vehicles were delivered in Europe
including Germany than in the previous year. The South American
market in particular is showing considerable growth potential for
BMW Motorrad with a dynamic increase in sales. As compared to the
equivalent period of the previous year, deliveries increased by
16.3% to 8,306 units. Sales in China were also significantly higher
than in the previous year (2,836 units / +18.8%).
The German motorcycle market remains the single biggest market
for BMW Motorrad. With 14,461 units sold, BMW Motorrad boosted
sales by another 4.9% and is thus the overall market leader. In the
US, BMW Motorrad achieved a further increase by 3.8% with 7,157
units in the fist six months of the year.
Water-cooled R 1200 GS continues to expand its leading position
significantly.
The highest-volume BMW Motorrad model series traditionally is
the R Series. The motorcycles equipped with the hallmark BMW boxer
engines, achieved a sales share of 49,240 units in the first half
of 2017. The two travel enduros R 1200 GS and GS Adventure lead the
ranking list of the BMW Motorrad top sellers. The R 1200 GS alone
achieved a sales plus of 17.3% with 17,159 units sold in the first
half of 2017 and was able to expand its dominant position in the
big travel enduro segment even further.
The sports-oriented BMW S Series with the S 1000 RR Supersports
Bike, the S 1000 R Power Roadster and the S 1000 XR Adventure Bike
are a key pillar in the BMW Motorrad model range in 2017, too.
Overall 12,763 S models were delivered worldwide.
A further key factor for BMW Motorrad's success in the first 6
months is the R NineT family which now includes 5 models. The
currently latest member of the popular heritage family, the R NineT
Urban GS, was launched successfully as recently as June.
Further impressive models in the pipeline.
With the G 310 GS another very interesting model is already
waiting in the starting blocks. Above all the South American market
is showing high demand for the 310 GS. The smallest member of the
GS family is characterised by extreme agility and robustness making
it ideally suited for dense city traffic and also for riding on
unsurfaced roads outside urban areas.
The HP4 RACE will be already be available from September. The
concentrated package of state-of-the-art technology, finest
motorsport components and unique carbon fibre parts sets new
standards in the Supersports segment. This special edition is
limited to 750 units guaranteeing highest-level exclusivity for its
owners.
With its silky-smooth 6-cylinder engine, the new K 1600 B
rounds off the list of new models for 2017. From August, US
customers and from September European customers will be in for
exclusive bagger style 6-cylinder thrills and fascination.(be
continued)
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