OTS - Basilicata shines at Berlin's ITB travel trade show - Region's niche offerings 'beloved by German visitors'
2024. April 08. 09:13
Matera, Italy, 8 April, 2024 (APA/OTS) - The Basilicata region
presented its tourist attractions once again this year with a stand
at Berlin's ITB travel trade show.
Its tourist offering, so niche it has been described as
'punctiform', plays on nature and Italian passions and 'roots' -
three elements beloved by German tourists, Marcella Di Feo of the
region's Agency of territorial promotion (Apt) has told ANSA.
"Basilicata never misses Berlin's ITB" and is always present
"at the Enit Italia pavilion with other regions", said Marcella Di
Feo, who is responsible for international marketing at the Apt
agency.
"And, obviously, we expect to always maintain a well-structured
and consolidated relationship with the tourist market" in Germany,
she added, speaking from the Fair's pavilion 1, which is mainly
occupied by Italy.
German tourists "always remain among the top 10 of our arrivals
and visits" and are "the most complete", filling "all niches of
demand" and "tourist offers that Basilicata can have", said Di Feo.
In particular, Di Feo cited "green" tourism, which "is very much
liked by the average German tourist". It was developed during the
Covid pandemic crisis, although it "will be improved", explained
the official, who was at the regional stand featuring the logo
"Basilicata State of Mind".
Basilicata "can boast five natural parks" (including two
national and three regional parks), she added.
"We have a series of offers, thanks to the network of private
tour operators connected to open-air" and "active vacations" that
are "well-liked by Germans", as presented at a press conference in
Berlin by the Basilicata official, who was at the fair held on
March 5-7.
Stressing that "we want 'guests', given that everybody else has
'tourists'", Di Feo went on to explain that the region is investing
"on niche tourism" - rather than "mass tourism" - which she
described as "punctiform" and "high quality". Such tourism can be
defined "by passions", including sailing or other seaside
activities, as well as literature, "fairy tales and magic", noted
Di Feo, adding that "private professionals" create "special offers"
for "passionate guests".
Moreover, she stressed, the region is aiming to attract
visitors who are fascinated by the cultural roots of the territory:
this "is the year of Italian roots in the world", and "we can boast
that we are already prepared" to welcome back Italian emigrees or
their children and descendants who often don't travel alone "but
rather with tourist packages organized by tour operators".
Initiatives will also be presented at the Roots-IN 2024, the
Roots Tourism International Exchange scheduled to take place on
November 18-19 this year in Matera, concluded Di Feo.
- Picture is available at AP
(https://apmultimedianewsroom.com/multimedia-newsroom/partners/news-aktuell)
-
Press contact:
Serafino Paternoster
Capo ufficio stampa APT Basilicata
3384299742
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