OTS - Avakian presents its second feminine model, the Lady Concept
2017. May 02. 07:00
Geneva, 2 May, 2017 (APA/OTS) - Avakian presents its second
feminine model, the Lady Concept, during an exclusive event at
Cannes 2017. Recognisable by its Tonneau shape, the watch is
inspired by the signature limited edition Concept One collection
for men that was launched to mark the brand's 40th anniversary.
A bejewelled interpretation of the Tonneau silhouette, the Lady
Concept is a translation of the Maison's desire to push the
creative boundaries and craft superlative designs in luxury.
Avakian gives rubber straps a glamorous makeover with an
industry-first pearly mosaic textured rubber bracelets for its
jewellery watches. The contemporary Lady Concept can be worn from
day to night, and perfectly paired with the brand's fine and high
jewellery collections.
Accented with the finest brilliant-cut diamonds and precious
gemstones, the watch is quintessentially bold, while gracefully
embodying the Maison's love for colour. The timepiece is a radiant
epitome of elegance that segues between the modern and the classic.
Spurred by the success of the Tzarina jewellery timepiece,
exclusively dedicated to women, Avakian has launched the Lady
Concept to embody confident luxury. Created in tribute to a
free-spirited dynamic woman, who travels the world in search of
exclusivity, the new collection provides a sophisticated measure of
time.
The timepiece is completed by an elegant alligator leather or
pearly mosaic rubber strap (available in eight colourways) and
powered by an ETA 10 1/1-F05.111 Quartz Movement. Each expertly
crafted model is part of the limited edition series.
Link to download press releases and additional pictures:
https://tinyurl.com/l5hrlbp
About Avakian
Founded in 1969 by Edmond Avakian, the Swiss Jewellery House of
Avakian has,
in its unwavering pursuit of excellence, built a reputation on
creating daring
designs, combining unusual shaped gems with a strong artistic
acumen, whilst
dressing some of the world's most glamorous actresses. The use
of movement and bold colour combinations make the Maison one of the
most sought-after names in the world of High Jewellery.
Haig Avakian - Vice-President
"The idea behind this collection was to create a quintessential
Avakian timepiece,
thoroughly modern yet classic - a design that could be
perfectly matched with our daring jewellery designs. Just like our
jewellery creations, we wanted the Lady Concept timepiece to
transition with ease into a day to night accessory. We wanted to
create a recognisable timepiece that we could continuously develop
over the next few years."- Haig Avakian
- Cross reference: Picture is available at AP Images
(http://www.apimages.com) -
For more information and images, e-mail: rp@avakian.com
Nada Kabbani
+41 22 716 15 00
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