OTS - Advertising posters become a refuge for the homeless
2022. March 17. 10:00
Hamburg, Germany, 17 March, 2022 (APA/OTS) - Safe shelter "City
Life Billboard" is presented in Hamburg. - Accommodation finances
itself through advertising space on its roof. - City Life Billboard
offers shelter for homeless people. - Reference to the EU-wide
target to eliminate homelessness by 2030.
- Picture is available at AP Images (http://www.apimages.com) -
The German street magazine Hinz&Kunzt and the agency Philipp
und Keuntje (PUK) officially present the City Life Billboard, the
first advertising poster offering shelter to the homeless. Together
with Ultra OOH Berlin and Mediaplus, the company built a trailer
for homeless people to use as a mobile shelter throughout the city.
The trick: The roof surface of the trailer is rented out as
advertising space, which refinances the acquisition costs - and at
the same time, it generates money for a fund that finances
permanent shelter for the homeless.
Europe: hundreds of thousands without a safe place to live.
Housing is a fundamental human right. Yet hundreds of thousands
on the world's most prosperous continent lack a home. According to
the United Nations Agenda 2030, homelessness is to be ended by
2030. However, concrete measures for this ambitious plan have not
yet been presented in many places.
A converted trailer as a safe haven.
The City Life Billboard works to raise the necessary awareness
on this issue. The interior of the certified emergency shelter is
1.85 metres in height, and the entire floor is designed as a level
sleeping space with a soft and insulating base. The trailer also
features a power connection inside, and high-quality insulation
ensures a constant room temperature, even on cold nights.
Anyone who wants to support Hinz&Kunzt and the fund for new
housing projects can do so on the campaign page www.nullbis2030.de.
Press contact:
Louis Sternberg
fischerAppelt, relations
+49 40 899699 297
citylifebillboard@fischerappelt.de
-------------------------------------------------------------------
Az OTS internetes oldalán található hírek, közlemények, fotók a
forrásmegjelöléssel (OTS) szabadon és korlátozás nélkül
felhasználhatók. Továbbközlés esetén a közzétevő köteles az átvett
anyagot tartalmának torzítása nélkül, félreérthetőséget,
rosszindulatú következtetéseket kizáró, az eredeti
szövegkörnyezetnek megfelelő módon feldolgozni és megjelentetni.
Az OTS hírek nem képezik az MTI hírkiadás részét, az MTI által
szó szerint továbbított tartalomért minden esetben a beadó a
felelős.
© Copyright MTI nonprofit Zrt.
Az OTS szolgáltatással kapcsolatban további információt a
(06-1) 441-9050 telefonszámon vagy a ots@mti.hu elektronikus
levelező címen kaphat.