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Tradition Meets High-tech in Visually Stunning Exhibition insglück, a creative agency specializing in live marketing and communication in space, is responsible for the content concept and developed the exhibition for the Kuwait Pavilion. It creatively combines tradition and high-tech. In four exhibition rooms, visitors experience a journey through the Gulf state's past, present, and future. The multi-sensory exhibition uses interactive spatial staging and culminates in a vast explorative dome projection that makes the visit an immersive experience. "The pavilion will be an absolute highlight, not only architecturally but also in terms of content, and impressively reflects Kuwait's role as a Visionary Lighthouse," CEO Christian Poswa of insglück says. "We are creating another Expo experience that will captivate millions of visitors in Osaka." The exhibition starts with a captivating pre-show that inspires visitors to visualize the secrets of Kuwait in a supersized pearl. They then enter a room that conveys the history of the trading nation in a desert setting. In the third exhibition room, the people of Kuwait take center stage. Along a large interactive wall, which is designed like a large tableau of Kuwaiti society, visitors encounter select personalities and projects that give them a first-hand experience of the country. Visitors are invited to interact in a playful way and provide a multifaceted insight into the country's diverse culture, economy, and science. Via an impressive dome projection in the main show, visitors actively shape the future with their wishes and dreams for tomorrow. Structural Concept Connecting Form and Function As consulting engineers, schlaich bergermann partner (sbp) developed the structural concept of the Kuwait pavilion: "We developed a structural concept that meets the requirements for structural optimization as well as geometric form finding," says Andreas Schnubel, Managing Director, sbp se. "It was a great pleasure to work with our partners from NUSSLI and LAVA again." About Expo 2025 Osaka The next World Expo will take place from April 13 to October 13, 2025, in Osaka, Japan, under the overarching theme "Designing Future Society for our Lives". On the Expo site in Osaka, areas are planned for the sub-themes "Saving Lives", "Empowering Lives" and "Connecting Lives". The overall aim is for the Expo site to convey a realistic picture of a future society in which the 17 sustainability goals of the United Nations have been achieved. The Kuwait pavilion is located in the "Empowering Lives" sub-theme. With its conspicuous and inspiring façade, the pavilion will catch the eye and attract the public. Further information - You can find images and video footage here. - For more information about Kuwait at Expo 2025 Osaka, visit https://kuwaitexpo2025.com. - Follow Kuwait at Expo 2025 Osaka on Instagram, LinkedIn and X. (continues)