OTS - 50 years of 'jugend creativ' - 50 years of commitment to creative brilliance: International gala event and awards ceremony live streamed from Berlin
2020. August 31. 13:05
Berlin, 31 August, 2020 (APA/OTS) - The international youth
competition 'jugend creativ', an initiative of cooperative banks
from seven European countries, is celebrating its 50th anniversary.
With more than 90 million participants to date, it is not only the
world's biggest creativity competition for young people but also
the longest-running private-sector commitment to promoting
creativity among children, teenagers, and young adults.
On September 9, 2020, this anniversary will be celebrated at an
international gala event and award ceremony - '50 years of jugend
creativ'. The event will take place online and be streamed live
from the TIPI AM KANZLERAMT theater in Berlin from 6 p.m. to 7 p.m.
(CEST). Bank presidents from the countries involved in the 'jugend
creativ' competition will be joined by distinguished guests from
the worlds of politics and the arts. Karl-Heinz Lambertz, president
of the parliament for the German-speaking community in Belgium, and
actor Iris Berben, patron of the anniversary event, will send
messages of congratulation for 50 years of 'jugend creativ' while
an award-winner from the very first competition in 1970 will join
the event via a live video link. A further highlight will be the
announcement of the international award winners in the picture
category of this year's event, whose theme is 'Happiness is...'.
The show will be hosted by TV presenter Willi Weitzel and Marija
Kolak, President of the National Association of German Cooperative
Banks (BVR).
Register now for the live stream!
Anyone wishing to take part in this international gala event
can register at www.bvr.de/jc50 . Details of how to access the live
stream will be sent to all registered participants a few days
before the event. The full schedule will be published at www.bvr.de
on September 7, 2020.
The idea of creating an international creativity competition
for children and young people first emerged in 1968 during the
celebrations of the 150th anniversary of the birth of Friedrich
Wilhelm Raiffeisen. Just two years later, it was launched in
several countries under the name of 'jugend creativ'. Over the
years, the competition has changed lives, inspired generations, and
played a key role in schools. In 1993, 'jugend creativ' made it
into the Guinness Book of Records and in 2009 it was named as an
official project of the UN's ten-year 'Education for Sustainable
Development' program. Every year, new high-profile supporters get
behind this non-commercial initiative, including Wernher von Braun,
Leonard Bernstein, Astrid Lindgren, Michael Ende, the 14th Dalai
Lama, Sir Peter Ustinov and, now, Iris Berben.
The international youth competition is an important element of
the comprehensive corporate citizenship activities of the local
cooperative banks in Germany. According to the latest corporate
social responsibility figures for 2019, cooperative banks in
Germany made voluntary financial contributions totaling €158
million to their local communities. Social engagement has thus
increased by almost 10 percent compared to previous years. 97
percent of the local cooperative banks run programs for children
and young people as part of their engagement with local communities.
The youth competition has been inspiring children and young
people to engage creatively with issues affecting society for 50
years, with a new theme every year. This takes the competition
beyond the purely creative dimension and has also made it an
integral part of life in many schools. Cooperative banks from
Austria, Finland, France, Germany, Italy (South Tyrol), Luxembourg,
and Switzerland all collaborate in the organization of this
long-running competition. With its international approach, 'jugend
creativ' also promotes cooperation and the European idea.
Images, including the competition logo, and detailed
information about the competition are available at
www.jugendcreativ.de/pressebilder and
www.jugendcreativ.de/pressematerial respectively.
For further information on #jugendcreativ please visit:
www.jugendcreativ.de (website)
www.jugendcreativ-video.de (video portal)
www.jugendcreativ-blog.de (blog)
www.facebook.com/jugendcreativ
www.instagram.com/jugendcreativ
Press contact at BVR:
Cornelia Schulz
Press spokesperson
Tel: +49 (0)30 2021 1330
Email: presse@bvr.de
Press contact, agency:
wiese pr
Beate Wiese
Tel: +49 (0)30 60945 180
Email: mail@wiese-pr.de
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