OTS - 50 years of BMW Group Cultural Engagement.
2021. March 01. 10:00
Munich, 1 March, 2021 (APA/OTS) - Esther Mahlangu. Ólafur Elíasson.
Cao Fei. Kochi-Muziris Biennale. Hans Ulrich Obrist. Stefan
Sagmeister. Jonas Kaufmann. Jeff Koons. Nadine Ghaffar. Munich
Philharmonic. Sir Simon Rattle. Marc Spiegler. Teatro dell'Opera di
Roma. Chris Dercon. Victoria Siddall. BMW Group receives
congratulatory messages from the international cultural world,
reflecting its diverse cultural commitment. For 50 years and with
over 100 initiatives in the fields of modern and contemporary art,
classical music, jazz and sound as well as architecture and design,
BMW Group is an integral part of culture globally.
It started with three large-scale paintings by Gerhard Richter
commissioned by Eberhard von Kuenheim, then chairman of the board
at BMW AG, in 1971. Since the opening of the four-cylinder building
in 1973, the works titled "Rot", "Gelb" and "Blau" have been on
display. Ilka Horstmeier, member of the Board of Management of BMW
AG, Director of Human Resources and Labour Relations: "During times
of rapid change, responsibility and reliability are of the greatest
value. As is culture. For half a century now, we have established
our international cultural commitment as long-term partners. At BMW
Group, we believe that our arts cooperations are an integral part
of our social sustainability." With its network of partners, BMW
Group Cultural Engagement creates current narratives and connects
people worldwide - both physically and virtually. Over five
decades, BMW Group has been engaged in partnerships based on mutual
respect and curiosity which makes its cultural commitment a
reliable partner in the cultural field. BMW Group is grateful for a
video campaign that shows congratulations arriving from around the
world and presents them via social media throughout the year.
Further information, image and video material available at:
www.press.bmwgroup.com
BMW Group Cultural Engagement:
Doris Fleischer, +49-151-601-27806, Doris.Fleischer@bmw.de
Daria Nikitina, +49-89-382-60340, Daria.Nikitina@bmw.de
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